Horse Pill Pockets
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $69K a year here, so Horse Pill Pockets is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $69K/yr18K searches / yr
- 90-day growth
- +48.2%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 51 sellers
Flapen Score
Horse Pill Pockets against its category
The dotted line is the Pet Supplies average. Past it, Horse Pill Pockets is stronger. Inside it, weaker.
Market
The Horse Pill Pockets market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Pill Pockets 18K times last year and spent an estimated $69K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +48.2%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $69Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- horse pill pockets8K searches a year
02 · Price
A sale here is worth $27.60.
Listings sell for $27.60 on average, from $12.95 to $52.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.60 that is $3K to $7K a year per listing.
- Average price
- $27.60inside the $15 to $100 sweet spot
- Price range
- $12.95–$52.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #26 within Horses. It carries 402 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 8.6%
- Average rank
- #26in Horses
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 402per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Horse Pill Pockets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NickerDoodles Horse Treats - 2 lb Pail - Effortlessly Give Medications with Our Soft Baked Treats - Training Treats are The Perfect Motivator - No Additives or Preservatives
- Price
- $19.93
- Rating
- 4.8/5
- Reviews
- 457
- Age
- 9y ago

Dimples Horse Treats with Pill Dimples - 3lb Tub of USA-Made Horse Cookies with Beet Pulp - Tasty Healthy & Organic Treats - Equine Pill Dimples for Meds
- Price
- $25.98
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 9y ago

Dimples Horse Treats with Pill Dimples - Pack of Two 3lb Tubs (6lbs Total) of USA-Made Horse Cookies with Beet Pulp - Tasty Healthy & Organic Treats - Equine Pill Dimples for Meds
- Price
- $49.46
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 6y ago

Dimples Horse Treats with Pill Dimples - 1lb Tub of USA-Made Horse Cookies with Beet Pulp - Tasty Healthy & Organic Treats - Equine Pill Dimples for Meds
- Price
- $17.62
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 7y ago

Majestys PillEase Horse Treats | A Delicious Soft and Pliable No Bake Cookie Horse Treat | Makes Giving Pills & Medication Easy | Made in The USA - 48 Wafers
- Price
- $33.70
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 5y ago
Trending
estimated 90-day click momentum
Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 5 Pound (1 Pack)
- Price
- $40.98
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 7y ago

Standlee Premium Western Forage Pill Carriers Medication Delivery System
- Price
- $17.50
- Rating
- 3.8/5
- Reviews
- 270
- Age
- 8y ago

Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 8 Ounce (1 Pack)
- Price
- $12.95
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 4y ago

Stud Muffins 1060/1050 Stud Muffins Horse Treat 60 Oz
- Price
- $29.68
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 19y ago

Manna Pro NutriGood Low-Sugar Apple Snax Horse Treats All-Natural No Added Sugar or Molasses Low-Starch Formula Ideal for Horses with Metabolic Needs 4 lb Bag
- Price
- $13.99
- Rating
- 4.6/5
- Reviews
- 769
- Age
- 8y ago
Newest
by launch date
NickerDoodles Horse Treats - 1 lb Pail - Effortlessly Give Medications with Our Soft Baked Treats - Training Treats are The Perfect Motivator - No Additives or Preservatives
- Price
- $15.98
- Rating
- 4.8/5
- Reviews
- 457
- Age
- 2y ago

Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 8 Ounce (1 Pack)
- Price
- $12.95
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 4y ago

Majestys PillEase Horse Treats | A Delicious Soft and Pliable No Bake Cookie Horse Treat | Makes Giving Pills & Medication Easy | Made in The USA - 48 Wafers
- Price
- $33.70
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 5y ago

Majestys PillEase Horse Treats | Pack of Two 48 Ounces Each |Makes Giving Medication Easy | Made in The USA | A Delicious Soft and Pliable No Bake Cookie Horse Treat
- Price
- $52.82
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 5y ago

Dimples Horse Treats with Pill Dimples - Pack of Two 3lb Tubs (6lbs Total) of USA-Made Horse Cookies with Beet Pulp - Tasty Healthy & Organic Treats - Equine Pill Dimples for Meds
- Price
- $49.46
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
51
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- Dimples Horse Treats44%
- NickerDoodles27%
- Majesty's8%
- Leather and Lights6%
- standlee6%
- Kelcies Pumpkin Spice3%
- Open — no brand owns it (3 brands, 5%)
Demand
Horse Pill Pockets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Horse Pill Pockets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- horse pill pockets8K/yr
- dimples horse treats5K/yr
- soft horse treats5K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Pill Pockets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









