horse mounting block
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Good788.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good$122.82avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Price range
Okay$20.20–$224.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$182K$182K/yr · 72K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, horse mounting block is a $182K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
horse mounting block market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $154K–$184K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 2.1%
- Avg BSR
- #5,017
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 39%
- Out of stock
- 12.9%
- Avg brand age
- 55 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Horsemen's Pride55%
- Jolly Pets18%
- High Country Plastics8%
- AMOISE8%
- Burlingham Sports5%
- HORZE3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top horse mounting block search terms
- mounting block horse34K/yr
- horse mounting block19K/yr
- horse mounting block 3 step3K/yr
- horse step stool5K/yr
- 3 step mounting block horse4K/yr
- horse mounting steps5K/yr
- mounting block horse 3 step3K/yr
Top horse mounting block products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horsemens Pride 2-Step Mounting Step Red
Horsemen's Pride$78.195.0★6 rev
Steps MOUNTING 3 Step 0093
Jolly Pets$159.514.8★348 rev
Mounting Step 2 Step
Horsemen's Pride$75.584.6★204 rev
Horsemens Pride 3-Step Mounting Step with Storage Blue
Horsemen's Pride$169.510.0★0 rev
2 Step Folding Stool Non Slip 250 lb Capacity Foldable Step Stool 8 and 17 Inch Dual Height Portable Foot Stool for Kitchen Bathroom Black
AMOISE$36.524.5★998 rev
Newest
by launch dateHorsemens Pride 3-Step Mounting Step with Storage Blue
Horsemen's Pride$169.510 rev
Horsemens Pride 3-Step Mounting Step with Storage Black
Horsemen's Pride$223.982 rev
2 Step Folding Stool Non Slip 250 lb Capacity Foldable Step Stool 8 and 17 Inch Dual Height Portable Foot Stool for Kitchen Bathroom Black
AMOISE$36.52998 rev
Hikeen Bench Block Bench Press Block Used for Bench Press Training 2-5 Boards
Hikeen$20.20157 rev
Burlingham Sports Three Step Mounting Block Black
Burlingham Sports$224.743 rev
Trending
90-day click momentumHikeen Bench Block Bench Press Block Used for Bench Press Training 2-5 Boards
Hikeen$20.204.4★
High Country Plastics MS-19FG Two Mounting Step Medium/19 Forest Green
High Country Plastics$118.804.7★
Horsemens Pride 2-Step Mounting Step Red
Horsemen's Pride$78.195.0★
Rubbermaid 2-Step Molded Plastic Step Stool Lightweight with Slip Resistant Treads and Non-Slip Feet Black (Amazon Exclusive)
Rubbermaid$43.384.8★
Horsemens Pride 3-Step Mounting Block Blue
Horsemen's Pride$169.724.6★
What buyers say about horse mounting block
What buyers praise and complain about, mined from review topics.What buyers love
“Very sturdy”
“Made with quality”
“Not too bulky”
“Excellent product, just as advertised”
“Very durable buy it”
“Stable, easy to put away when not using it”
“easy to use”
“More heavy duty than the Rubbermaid one I bought years ago”
“It was the right size for my application”
“Value was also good compared to similar products”
What buyers complain about
“This product is not any good”
“Inaccurate product listing”
“Sometimes it would slide out”
“Little pricey”
“stool may not be high enough”
“Too small to be stable”
“Too small to be stable”
Top return reasons
Common questions
- Is horse mounting block profitable to sell on Amazon United States?
- The niche generates $182K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the horse mounting block niche?
- 8 brands and 36 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in horse mounting block?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Grip. The return rate is 2.8%.
- When does demand for horse mounting block peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the horse mounting block niche?
- Listings span $20.20–$224.93; the average listing price is $122.82 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.