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Horse Measuring Stick

Fail

Shoppers spend an estimated $40K a year here, so Horse Measuring Stick is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$40K/yr19K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
73%top-5 click share · 8 brands · 18 sellers

Flapen Score

Horse Measuring Stick against its category

The dotted line is the Pet Supplies average. Past it, Horse Measuring Stick is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Measuring Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Measuring Stick 19K times last year and spent an estimated $40K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
5.1%
Market size, estimated
$40Ka year
Top search term
horse measuring stick15K searches a year

02 · Price

A sale here is worth $41.64.

Listings sell for $41.64 on average, from $5.07 to $55.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $41.64 that is $0 to $4K a year per listing.

Average price
$41.64inside the $15 to $100 sweet spot
Price range
$5.07–$55.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #270 within Horses. It carries 175 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
58%
Out of stock, average day
4.7%
Average rank
#270in Horses
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
175per listing
Listings tracked
12

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Horse Measuring Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Brand 127%
  • Brand 227%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (2 brands, 8%)

Demand

Horse Measuring Stick search demand

Weekly searches over the year. Pick a range.

450350Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Horse Measuring Stick

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
30%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“not as convenient”
A buyer, on “Ease Of Use”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Horse Measuring Stick questions

Answered from the same tracked data.