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Horse Grooming Tote

Fail

Shoppers spend an estimated $61K a year here, so Horse Grooming Tote is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$61K/yr150K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 40 sellers

Flapen Score

Horse Grooming Tote against its category

The dotted line is the Pet Supplies average. Past it, Horse Grooming Tote is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Grooming Tote market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Grooming Tote 150K times last year and spent an estimated $61K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
1.4%
Market size, estimated
$61Ka year
Peak month
December1.6× the quietest month
Top search term
horse grooming bag36K searches a year

02 · Price

A sale here is worth $29.42.

Listings sell for $29.42 on average, from $15.37 to $58.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.42 that is $0 to $3K a year per listing.

Average price
$29.42inside the $15 to $100 sweet spot
Price range
$15.37–$58.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #296 within Horses. It carries 328 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
12.5%
Average rank
#296in Horses
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
328per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Horse Grooming Tote products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

40

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

15%

  • Brand 144%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Horse Grooming Tote search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Horse Grooming Tote search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse grooming bag36K/yr
  • grooming bag24K/yr
  • horse grooming tote20K/yr
  • grooming bag for horses16K/yr
  • grooming tote9K/yr
  • horse tack bag8K/yr
  • horse grooming box8K/yr
  • horse grooming caddy5K/yr
  • horse brush bag5K/yr
  • grooming tote bag for horses6K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Grooming Tote

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Smell”
2.0%of orders come back
“doesnt hold that wet dog smell like some bags do”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Horse Grooming Tote questions

Answered from the same tracked data.