Skip to content

Horse Fly Sheet

Pass

Horse Fly Sheet scores 65 out of 100, a Pass. Shoppers spend an estimated $89K a year here, search demand grew +212.3% this quarter, and an estimated 2.2% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$89K/yr205K searches / yr
90-day growth
+212.3%search demand this quarter
Competition
29%top-5 click share · 15 brands · 38 sellers

Flapen Score

Horse Fly Sheet against its category

The dotted line is the Pet Supplies average. Past it, Horse Fly Sheet is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Fly Sheet market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Fly Sheet 205K times last year and spent an estimated $89K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +212.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+212.3%
Conversion, latest week
0.8%
Market size, estimated
$89Ka year
Peak month
June15.4× the quietest month
Top search term
fly sheets for horses67K searches a year

02 · Price

A sale here is worth $56.47.

Listings sell for $56.47 on average, from $21.15 to $177.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $56.47 that is $0 to $6K a year per listing.

Average price
$56.47inside the $15 to $100 sweet spot
Price range
$21.15–$177.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #77 within Horses. It carries 221 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
63%
Out of stock, average day
15.3%
Average rank
#77in Horses
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
221per listing
Listings tracked
57

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Horse Fly Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

38

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

29%

Top 20: 63%

Open market

21%

  • Brand 125%
  • Brand 224%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Horse Fly Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.4×

Search terms

Top Horse Fly Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly sheets for horses67K/yr
  • horse fly sheet64K/yr
  • fly sheet23K/yr
  • fly sheets for horses with neck6K/yr
  • horse fly sheets9K/yr
  • fly sheet for horses8K/yr
  • horse fly sheet with neck7K/yr
  • fly sheets6K/yr
  • horse fly sheets for hot weather4K/yr
  • pony fly sheet5K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Fly Sheet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Durability”
2.2%of orders come back
“Not at all durable”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Horse Fly Sheet questions

Answered from the same tracked data.