horse fly sheet
Worth a lookShows demand growing +212.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+212.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$56.47avg listing price — sweet spot $15–$100
Review moat
Great220.53avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 6% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$21.15–$177.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$89K$89K/yr · 205K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, horse fly sheet is a $89K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
horse fly sheet market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $85K–$113K
- units × avg price
- Launch success
- 33%
- 4 of 12 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 77%
- Out of stock
- 15.3%
- Avg brand age
- 55 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
38
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
29%
Top 20: 63%
Open market
21%
- HILASON25%
- Gallopoff24%
- LEAFOREST10%
- Country Pride7%
- Rugged Ride7%
- TECH EQUESTRIAN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +212.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.4×
Top horse fly sheet search terms
- fly sheets for horses67K/yr
- horse fly sheet64K/yr
- fly sheet23K/yr
- fly sheets for horses with neck6K/yr
- horse fly sheets9K/yr
- fly sheet for horses8K/yr
- horse fly sheet with neck7K/yr
- fly sheets6K/yr
- horse fly sheets for hot weather4K/yr
- pony fly sheet5K/yr
Top horse fly sheet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HILASON Horse Fly Sheet UV Protect Breathable Mesh Bug Mosquito Spring | Summer Horse Rug | Fly Rug
HILASON$58.264.1★963 rev
Gallopoff Horse Fly Sheet Standard Neck Comfy Mesh Fly Sheet for Horses Equine Summer Sheets UV-Protective Green 75
Gallopoff$39.294.0★242 rev
Rugged Ride Soft Mesh Fly Sheet with Leg Straps
Rugged Ride$35.964.4★122 rev
HILASON Horse Fly Sheet UV Protect Breathable Mesh Bug Mosquito Spring | Summer Horse Rug | Fly Rug
HILASON$58.454.1★963 rev
Country Pride Lightweight Fly Sheet Scrim Breathable Mesh Fly Protection Double Surcingle Open Front Bias Surcingle and Tail Cord Indoor and Trailer Use Blue Red Green (Red Large 78-80)
Country Pride$36.074.4★57 rev
Newest
by launch date
Gallopoff Summer Horse Fly Sheet with Detachable Neck & Belly Wrap Breathable Fine Mesh Sweet Itch Protection for Stable & Pasture Turnout Biting Defense & All-Day Comfort Shield Cyanblue 75
Gallopoff$58.0517 rev
Gallopoff Summer Horse Fly Sheet with Detachable Neck & Belly Wrap Breathable Fine Mesh Sweet Itch Protection for Stable & Pasture Turnout Biting Defense & All-Day Comfort Shield Cyanblue 78
Gallopoff$59.2617 rev
Gallopoff Summer Horse Fly Sheet with Detachable Neck & Belly Wrap Breathable Fine Mesh Sweet Itch Protection for Stable & Pasture Turnout Biting Defense & All-Day Comfort Shield Cyanblue 72
Gallopoff$58.8117 rev
WeatherBeeta ComFiTec Ripshield Fly Sheet Detach-A-Neck White/Cobalt 78
WeatherBeeta$136.8115 rev
WeatherBeeta Airstream Detach-A-Neck White/Navy 75
WeatherBeeta$73.870 rev
Trending
90-day click momentum
Jeffers Expression Soft Mesh Fly Sheet for Horses 72 Rose Garden Pattern Lightweight Mesh Combo Neck Sheet Breathable UV Protection Summer Horse Blanket with Straps for Stable or Turnout
Jeffers$79.734.9★
HILASON Horse Fly Sheet UV Protect Breathable Mesh Bug Mosquito Spring | Summer Horse Rug | Fly Rug
HILASON$59.624.1★
WeatherBeeta ComFiTec Airflow Fly Sheet Detach-A-Neck Grey/Navy/Burgundy 78
WeatherBeeta$125.250.0★
WeatherBeeta Airstream Detach-A-Neck White/Navy 75
WeatherBeeta$73.870.0★
Gallopoff Summer Horse Fly Sheet with Detachable Neck & Belly Wrap Breathable Fine Mesh Sweet Itch Protection for Stable & Pasture Turnout Biting Defense & All-Day Comfort Shield Cyanblue 78
Gallopoff$59.263.9★
What buyers say about horse fly sheet
What buyers praise and complain about, mined from review topics.What buyers love
“Fits correctly”
“All the hardware is quality”
“Good Value for the money”
“breathable”
“quite durable”
“This is a lightweight mesh fly sheet”
“The lightweight mesh feels soft and breathable, making it perfect for hot weather while still offering great protection from flies and sun exposure”
“The fabric is flexible, nylon, fine mesh for comfort and protection - protection from flies that goes from head to tail”
“Its fully adjustable, so you can make the belly straps snug and safe”
“Easy to apply”
What buyers complain about
“Not at all durable”
“Coming up big”
“Also too thick”
“Inconsistent quality”
“cheaply made”
“too heavy for hot days”
“It cost more”
“Waste of money”
“That one ripped along the center seam the first week”
“Really nice fly sheet - with some unfortunate design flaws”
Top return reasons
Common questions
- Is horse fly sheet profitable to sell on Amazon United States?
- The niche generates $89K/yr across 57 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +212.3%. Flapen's verdict: Worth a look (65/100).
- How competitive is the horse fly sheet niche?
- 15 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in horse fly sheet?
- Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 2.2%.
- When does demand for horse fly sheet peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.4× the quietest.
- What does it cost to enter the horse fly sheet niche?
- Listings span $21.15–$177.38; the average listing price is $56.47 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.