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Horse Fly Mask

Pass

Horse Fly Mask scores 72 out of 100, a Pass. Shoppers spend an estimated $635K a year here, search demand grew +143.8% this quarter, and an estimated 1.5% of orders come back.

Filters Trending
Flapen Score
72
72 / 100
Top 1% of 3,978 Pet Supplies niches · +21 vs the category median of 51
Market size
$635K/yr771K searches / yr
90-day growth
+143.8%search demand this quarter
Competition
46%top-5 click share · 18 brands · 72 sellers

Flapen Score

Horse Fly Mask against its category

The dotted line is the Pet Supplies average. Past it, Horse Fly Mask is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Fly Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Fly Mask 771K times last year and spent an estimated $635K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +143.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.

Searches, last 12 months
771K
Growth, 90 days vs prior 90
+143.8%
Conversion, latest week
3.9%
Market size, estimated
$635Ka year
Peak month
June10.4× the quietest month
Top search term
horse fly mask235K searches a year

02 · Price

A sale here is worth $21.15.

Listings sell for $21.15 on average, from $8.81 to $35.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.15 that is $11K to $16K a year per listing.

Average price
$21.15inside the $15 to $100 sweet spot
Price range
$8.81–$35.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #25 within Horses. It carries 1,027 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#25in Horses
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,027per listing
Listings tracked
35

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Horse Fly Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

72

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

22%

  • Brand 120%
  • Brand 216%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Horse Fly Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 10.4×

Search terms

Top Horse Fly Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse fly mask235K/yr
  • fly masks for horses167K/yr
  • fly mask87K/yr
  • fly masks for horses with ears35K/yr
  • horse fly mask with ears34K/yr
  • harrison howard fly mask24K/yr
  • pony fly mask23K/yr
  • cashel fly masks for horses22K/yr
  • mini horse fly mask22K/yr
  • fly mask for horses20K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Fly Mask

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
1.5%of orders come back
“it is not true to size”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Horse Fly Mask questions

Answered from the same tracked data.