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Horse First Aid Kit

Maybe

An estimated 0.5% of orders come back. But the products selling today already average 4.7★, so Horse First Aid Kit is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$152K/yr110K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
56%top-5 click share · 18 brands · 123 sellers

Flapen Score

Horse First Aid Kit against its category

The dotted line is the Pet Supplies average. Past it, Horse First Aid Kit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse First Aid Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Horse First Aid Kit 110K times last year and spent an estimated $152K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
5.9%
Market size, estimated
$152Ka year
Peak month
July6.4× the quietest month
Top search term
horse first aid kit17K searches a year

02 · Price

A sale here is worth $23.48.

Listings sell for $23.48 on average, from $6.80 to $62.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.48 that is $2K to $6K a year per listing.

Average price
$23.48inside the $15 to $100 sweet spot
Price range
$6.80–$62.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #274 within Horses. It carries 2,284 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
1.5%
Average rank
#274in Horses
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,284per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Products

Top Horse First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

123

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

19%

  • Brand 129%
  • Brand 226%
  • Brand 314%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Horse First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 6.4×

Search terms

Top Horse First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse first aid kit17K/yr
  • wonder dust8K/yr
  • banamine for horses9K/yr
  • equine first aid kit8K/yr
  • betadine skin cleanser for body odor6K/yr
  • horse medical supplies7K/yr
  • betadine skin cleanser7K/yr
  • betadine scrub6K/yr
  • betadine surgical scrub5K/yr
  • betadine cleanser3K/yr

Reviews and returns

What reviews say buyers love and hate about Horse First Aid Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Thickness”
0.5%of orders come back
“Slightly thinner than expected”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Horse First Aid Kit questions

Answered from the same tracked data.