Horse Feed
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Horse Feed is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $722K/yr234K searches / yr
- 90-day growth
- +24.6%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 56 sellers
Flapen Score
Horse Feed against its category
The dotted line is the Pet Supplies average. Past it, Horse Feed is stronger. Inside it, weaker.
Market
The Horse Feed market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Feed 234K times last year and spent an estimated $722K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $722K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- +24.6%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $722Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- horse electrolytes43K searches a year
02 · Price
A sale here is worth $36.36.
Listings sell for $36.36 on average, from $11.31 to $102.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $36.36 that is $27K to $36K a year per listing.
- Average price
- $36.36inside the $15 to $100 sweet spot
- Price range
- $11.31–$102.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Horses. It carries 800 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Horses
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 800per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Horse Feed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
56
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Brand 162%
- Brand 224%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Horse Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Horse Feed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse electrolytes43K/yr
- horse supplements49K/yr
- horse feed35K/yr
- electrolytes for horses18K/yr
- equinity xl supplement for horse8K/yr
- horse electrolytes powder10K/yr
- equine electrolytes6K/yr
- horse grain8K/yr
- platinum performance equine7K/yr
- horse vitamins8K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Feed
We read the reviews and the return reasons for every product selling here.
“Very deceptive wording”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Feed questions
Answered from the same tracked data.









