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Horse Brush

Maybe

Products sell for $23.75 on average, inside the sweet spot. But the average product has 5,760 reviews to catch up to, so Horse Brush is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$501K/yr553K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
48%top-5 click share · 16 brands · 55 sellers

Flapen Score

Horse Brush against its category

The dotted line is the Pet Supplies average. Past it, Horse Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Brush 553K times last year and spent an estimated $501K. The top 5 brands take 76% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $501K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
3.8%
Market size, estimated
$501Ka year
Peak month
June1.6× the quietest month
Top search term
horse brush133K searches a year

02 · Price

A sale here is worth $23.75.

Listings sell for $23.75 on average, from $6.35 to $104.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $23.75 that is $6K to $12K a year per listing.

Average price
$23.75inside the $15 to $100 sweet spot
Price range
$6.35–$104.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Grooming. It carries 5,760 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#21in Grooming
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,760per listing
Listings tracked
26

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Horse Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

55

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

48%

Top 20: 91%

Open market

21%

  • Brand 138%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Horse Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Horse Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse brush133K/yr
  • horse brushes48K/yr
  • shedding blade26K/yr
  • horse brushes for grooming52K/yr
  • horse grooming41K/yr
  • horse grooming supplies46K/yr
  • horse tack western49K/yr
  • dual sided shedding blade8K/yr
  • shedding blade for dogs15K/yr
  • western horse tack27K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Brush

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Hair Removal”
23%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Horse Brush questions

Answered from the same tracked data.