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Horse Blankets for Winter Waterproof

Fail

Shoppers spend an estimated $0 a year here, so Horse Blankets for Winter Waterproof is a Fail.

Filters No Dominant Brand High Returns High Price
Flapen Score
36
36 / 100Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51
Market size
$0/yr100K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
56%top-5 click share · 16 brands · 21 sellers

Flapen Score

Horse Blankets for Winter Waterproof against its category

The dotted line is the Pet Supplies average. Past it, Horse Blankets for Winter Waterproof is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Horse Blankets for Winter Waterproof market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Blankets for Winter Waterproof 100K times last year and spent an estimated $0. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January33.5× the quietest month
Top search term
horse winter blanket22K searches a year

02 · Price

A sale here is worth $72.87.

Listings sell for $72.87 on average, from $32.82 to $139.95. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $72.87 that is $0 to $7K a year per listing.

Average price
$72.87inside the $15 to $100 sweet spot
Price range
$32.82–$139.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #127 within Horses. It carries 294 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
34.4%
Average rank
#127in Horses
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
294per listing
Listings tracked
18

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Horse Blankets for Winter Waterproof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

21

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

38%

  • Brand 118%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Horse Blankets for Winter Waterproof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.5×

Search terms

Top Horse Blankets for Winter Waterproof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse winter blanket22K/yr
  • horse turnout blanket19K/yr
  • horse winter blanket waterproof10K/yr
  • waterproof horse blanket6K/yr
  • winter blankets for horses5K/yr
  • winter horse blanket9K/yr
  • horse blanket waterproof5K/yr
  • winter horse blankets waterproof heavy9K/yr
  • medium weight horse blanket8K/yr
  • turnout blankets for horses waterproof3K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Blankets for Winter Waterproof

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Durability”
6.0%of orders come back
“On the other - the snap broke”
A buyer, on “Durability”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Horse Blankets for Winter Waterproof questions

Answered from the same tracked data.