horse blanket waterproofing
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$31.16avg listing price — sweet spot $15–$100
Price range
Incredible$18.60–$57.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,869.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 13K searches
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, horse blanket waterproofing is a $44K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
horse blanket waterproofing market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $23K–$31K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 10.7%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 0.3%
- Avg brand age
- 119 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Nikwax29%
- STAR BRITE28%
- Dry Guy Waterproofing24%
- Schneiders13%
- Scotchgard5%
Demand
Weekly Amazon search volume, last 36 weeks — -54.7% search growth over the last 90 days.Top horse blanket waterproofing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAR BRITE Horse Blanket Waterproof - Repellent for Fabrics
STAR BRITE$25.804.3★44 rev
Nikwax Rug Proof 1L
Nikwax$33.844.6★475 rev
Horse Blankets & Pet Apparel Waterproofing Spray
Dry Guy Waterproofing$19.004.1★154 rev
Nikwax TX.Direct Spray-On Waterproofing 500ml High Performance Waterproofing Renewal Treatment Restores DWR Water Repellency in Jackets Outerwear Rain Ski and Snow Gear
Nikwax$21.374.4★7,117 rev
Horse Blanket & Pet Apparel Waterproofing Concentrate
Dry Guy Waterproofing$34.804.1★100 rev
Newest
by launch dateSTAR BRITE Horse Blanket Waterproof - Repellent for Fabrics
STAR BRITE$25.8044 rev
STAR BRITE Horse Blanket Waterproof Formulated Without PFAS Waterproofing Treatment for Horse Blankets Pet Bedding Clothing Gear & Outdoor Fabrics - 1 Gallon
STAR BRITE$57.0544 rev
Schneiders BlockAide Blanket Reproofer for Horses | Long-Lasting Water & Oil Repellency | Easy Application | Extends Blanket Lifespan | Size 32 oz
Schneiders$44.9911 rev
Schneiders Horse Blanket Wash | Transformative Equine Care | Wash in Waterproofing | Horse Blanket Wash Revives & Protects | Eco-Friendly Formula | Size 16 oz
Schneiders$24.9890 rev
Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)
Scotchgard$18.608,793 rev
Trending
90-day click momentumScotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)
Scotchgard$18.604.6★
STAR BRITE Horse Blanket Waterproof Formulated Without PFAS Waterproofing Treatment for Horse Blankets Pet Bedding Clothing Gear & Outdoor Fabrics - 1 Gallon
STAR BRITE$57.054.3★
Schneiders Horse Blanket Wash | Transformative Equine Care | Wash in Waterproofing | Horse Blanket Wash Revives & Protects | Eco-Friendly Formula | Size 16 oz
Schneiders$24.984.7★
STAR BRITE Horse Blanket Waterproof - Repellent for Fabrics
STAR BRITE$25.804.3★
Horse Blanket & Pet Apparel Waterproofing Concentrate
Dry Guy Waterproofing$34.804.1★
What buyers say about horse blanket waterproofing
What buyers praise and complain about, mined from review topics.What buyers love
“Waterproofs well”
“its an effective product”
“Worth it”
“Great product”
“Ive been using this spray on tents for as long as I can remember it works”
“Complete protection against rain and moisture”
“Cleans dirty blankets really good”
“Works for what I needed it for”
“It dries quickly and doesnt leave residue, which is nice,”
“Giving the cushions the best start this summer with high hopes”
What buyers complain about
“Not water proof”
“Poor package thrown in bag cover loose leaking”
“It was semi dry after it rained”
“They dont tell you that it can turn white things to a yellowish color”
“I tried so hard to follow the instructions”
“Bulk size”
“BUT THE PRICE HAS BECOME OUT OF LINE WITH THE RESULTS”
“it didnt seem to work very well”
“Very misleading”
“maybe it was just too heavy of a rain”
Top return reasons
Common questions
- Is horse blanket waterproofing profitable to sell on Amazon United States?
- The niche generates $44K/yr across 9 tracked products. 90-day search growth is -54.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the horse blanket waterproofing niche?
- 5 brands and 18 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in horse blanket waterproofing?
- Top complaints mined from reviews: Water Resistance, Leak-Proof, Moist/Dry. The return rate is 0.4%.
- What does it cost to enter the horse blanket waterproofing niche?
- Listings span $18.60–$57.05; the average listing price is $31.16 (sweet spot $15–$100). The average incumbent carries 1,870 reviews — the moat a new listing must climb.