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Horse Blanket Waterproofing

Fail

Demand is soft, at -54.7% this quarter, so Horse Blanket Waterproofing is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$44K/yr13K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
73%top-5 click share · 5 brands · 18 sellers

Flapen Score

Horse Blanket Waterproofing against its category

The dotted line is the Pet Supplies average. Past it, Horse Blanket Waterproofing is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Blanket Waterproofing market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Blanket Waterproofing 13K times last year and spent an estimated $44K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
10.7%
Market size, estimated
$44Ka year
Top search term
horse blanket waterproofing spray4K searches a year

02 · Price

A sale here is worth $31.16.

Listings sell for $31.16 on average, from $18.60 to $57.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $31.16 that is $0 to $3K a year per listing.

Average price
$31.16inside the $15 to $100 sweet spot
Price range
$18.60–$57.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #209 within Horses. It carries 1,870 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
0.3%
Average rank
#209in Horses
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,870per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 119 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
119 months

Products

Top Horse Blanket Waterproofing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 228%
  • Brand 324%
  • Brand 413%
  • Brand 55%

Demand

Horse Blanket Waterproofing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 13.3× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Horse Blanket Waterproofing

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Water Resistance”
23%of negative reviews mention “Water Resistance”
0.4%of orders come back
“Not water proof”
A buyer, on “Water Resistance”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Horse Blanket Waterproofing questions

Answered from the same tracked data.