Horse Blanket Waterproofing
FailDemand is soft, at -54.7% this quarter, so Horse Blanket Waterproofing is a Fail.
- Flapen Score
- 41 / 100Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 5141
- Market size
- $44K/yr13K searches / yr
- 90-day growth
- -54.7%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 18 sellers
Flapen Score
Horse Blanket Waterproofing against its category
The dotted line is the Pet Supplies average. Past it, Horse Blanket Waterproofing is stronger. Inside it, weaker.
Market
The Horse Blanket Waterproofing market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Blanket Waterproofing 13K times last year and spent an estimated $44K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -54.7%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $44Ka year
- Top search term
- horse blanket waterproofing spray4K searches a year
02 · Price
A sale here is worth $31.16.
Listings sell for $31.16 on average, from $18.60 to $57.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $31.16 that is $0 to $3K a year per listing.
- Average price
- $31.16inside the $15 to $100 sweet spot
- Price range
- $18.60–$57.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #209 within Horses. It carries 1,870 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 0.3%
- Average rank
- #209in Horses
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,870per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 119 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 119 months
Products
Top Horse Blanket Waterproofing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STAR BRITE Horse Blanket Waterproof - Repellent for Fabrics
- Price
- $25.80
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Nikwax Rug Proof 1L
- Price
- $33.84
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 18y ago

Horse Blankets & Pet Apparel Waterproofing Spray
- Price
- $19.00
- Rating
- 4.1/5
- Reviews
- 154
- Age
- 12y ago

Nikwax TX.Direct Spray-On Waterproofing 500ml High Performance Waterproofing Renewal Treatment Restores DWR Water Repellency in Jackets Outerwear Rain Ski and Snow Gear
- Price
- $21.37
- Rating
- 4.4/5
- Reviews
- 7,117
- Age
- 19y ago

Horse Blanket & Pet Apparel Waterproofing Concentrate
- Price
- $34.80
- Rating
- 4.1/5
- Reviews
- 100
- Age
- 12y ago
Trending
estimated 90-day click momentum
Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)
- Price
- $18.60
- Rating
- 4.6/5
- Reviews
- 8,793
- Age
- 7y ago

STAR BRITE Horse Blanket Waterproof Formulated Without PFAS Waterproofing Treatment for Horse Blankets Pet Bedding Clothing Gear & Outdoor Fabrics - 1 Gallon
- Price
- $57.05
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Schneiders Horse Blanket Wash | Transformative Equine Care | Wash in Waterproofing | Horse Blanket Wash Revives & Protects | Eco-Friendly Formula | Size 16 oz
- Price
- $24.98
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 3y ago

STAR BRITE Horse Blanket Waterproof - Repellent for Fabrics
- Price
- $25.80
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Horse Blanket & Pet Apparel Waterproofing Concentrate
- Price
- $34.80
- Rating
- 4.1/5
- Reviews
- 100
- Age
- 12y ago
Newest
by launch date
STAR BRITE Horse Blanket Waterproof - Repellent for Fabrics
- Price
- $25.80
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

STAR BRITE Horse Blanket Waterproof Formulated Without PFAS Waterproofing Treatment for Horse Blankets Pet Bedding Clothing Gear & Outdoor Fabrics - 1 Gallon
- Price
- $57.05
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Schneiders BlockAide Blanket Reproofer for Horses | Long-Lasting Water & Oil Repellency | Easy Application | Extends Blanket Lifespan | Size 32 oz
- Price
- $44.99
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2y ago

Schneiders Horse Blanket Wash | Transformative Equine Care | Wash in Waterproofing | Horse Blanket Wash Revives & Protects | Eco-Friendly Formula | Size 16 oz
- Price
- $24.98
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 3y ago

Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)
- Price
- $18.60
- Rating
- 4.6/5
- Reviews
- 8,793
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Nikwax29%
- STAR BRITE28%
- Dry Guy Waterproofing24%
- Schneiders13%
- Scotchgard5%
Demand
Horse Blanket Waterproofing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 13.3× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Horse Blanket Waterproofing
We read the reviews and the return reasons for every product selling here.
“Not water proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Blanket Waterproofing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









