hornworms
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.36–$37.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.61avg listing price — sweet spot $15–$100
Review moat
Good583.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Market size
Okay$167K$167K/yr · 95K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hornworms is a $167K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hornworms market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $125K–$156K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 11.2%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 7%
- Sponsored
- 43%
- Out of stock
- 0.5%
- Avg brand age
- 73 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
7
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Dubia Roaches44%
- Oregon Silkworms36%
- Generic7%
- DBDPet6%
- Avangtar Reptiles2%
- Great Lakes2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top hornworms search terms
- hornworms28K/yr
- hornworms live for reptiles8K/yr
- horn worms live13K/yr
- hornworms live15K/yr
- horn worms9K/yr
- live hornworms9K/yr
- hornworm6K/yr
- horned worms3K/yr
- horn worms for bearded dragons live3K/yr
Top hornworms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oregon Silkworms Premium Hornworm Habitat - 26-35+ Count per Cup | Nutrient-Rich Feed for Bearded Dragons Geckos & Other Reptiles | Ensured Healthy Arrival
Oregon Silkworms$15.274.0★1,109 rev
Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration
Dubia Roaches$10.364.1★417 rev
Dubia Roaches 12 Count Large Hornworms for Bearded Dragons Geckos and Other Lizards
Dubia Roaches$10.964.1★417 rev
Dubia Roaches 18 Count Small Hornworms for Bearded Dragons Geckos and Other Lizards
Dubia Roaches$10.384.1★417 rev
Live Hornworm Cup (25-35 Count) | UPS Shipping | for Bearded Dragons and Reptiles | Live Arrival Guarantee
Generic$15.594.0★326 rev
Newest
by launch date
REPTIZOO FRIENDLY Crested Gecko Food Insect Puree Hornworm Paste Reptile Food Made with Fresh Insects 2.82oz
REPTIZOO FRIENDLY$13.3266 rev
Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration
Dubia Roaches$10.36417 rev
Dubia Roaches 12 Count Large Hornworms for Bearded Dragons Geckos and Other Lizards
Dubia Roaches$10.96417 rev
Dubia Roaches 18 Count Small Hornworms for Bearded Dragons Geckos and Other Lizards
Dubia Roaches$10.38417 rev
Dubia Roaches 6 Count Large Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration
Dubia Roaches$10.41417 rev
Trending
90-day click momentumDubia Roaches 12 Count Large Hornworms for Bearded Dragons Geckos and Other Lizards
Dubia Roaches$10.964.1★
Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration
Dubia Roaches$10.364.1★
Dubia Roaches 18 Count Small Hornworms for Bearded Dragons Geckos and Other Lizards
Dubia Roaches$10.384.1★
Dubia Roaches 6 Count Large Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration
Dubia Roaches$10.414.1★
REPTIZOO FRIENDLY Crested Gecko Food Insect Puree Hornworm Paste Reptile Food Made with Fresh Insects 2.82oz
REPTIZOO FRIENDLY$13.324.3★
What buyers say about hornworms
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable price”
“Great size”
“Good quality live worms”
“It looks as advertised”
“We used them up fast”
“Very good and your pet will thank you”
“Luckily, my dragon is grown so they were nice a juicy for him”
“It doesn't stink either”
“Very fresh, healthy, and you get extras”
“my Beauties have started enjoying them”
What buyers complain about
“Super small”
“Half dead”
“Very deceiving”
“they smelled terrible”
“Not worth the money”
“Dead”
“Quality and size were disappointing with some of the worms only 3 mm long”
“Dead worms”
“Some where black like dead for days”
“wet like they were frozen”
Top return reasons
Common questions
- Is hornworms profitable to sell on Amazon United States?
- The niche generates $167K/yr across 14 tracked products. 90-day search growth is +15.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hornworms niche?
- 8 brands and 7 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in hornworms?
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for hornworms peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hornworms niche?
- Listings span $10.36–$37.05; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.