honest paws 5 in 1 dog wash
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Price range
Good$6.74–$23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,162.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 8K searches
According to Flapen's Amazon United States niche tracking, honest paws 5 in 1 dog wash is a $9K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
honest paws 5 in 1 dog wash market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $12K–$16K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.7%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 87 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
27
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Honest Paws43%
- Pawfy35%
- Wahl10%
- earthbath3%
- Pet Honesty2%
- BURT'S BEES FOR PETS2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top honest paws 5 in 1 dog wash search terms
- pawfy dog shampoo7K/yr
- honest paws dog shampoo368/yr
- honest paws 5 in 1 dog wash347/yr
Top honest paws 5 in 1 dog wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pawfy Dog Shampoo and Conditioner for Itchy Skin Relief | Puppy Shampoo for Sensitive Skin | Natural 5 in 1 Pet Shampoo with Coconut Oatmeal & Aloe Vera| Ideal Dog Wash for Smelly Dogs.
Pawfy$23.934.4★1,062 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural -16 Fl Oz
Honest Paws$14.594.4★8,692 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Coconut & Mango -16 Fl Oz
Honest Paws$16.694.4★8,692 rev
Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula 24 Oz - Model 820004A
Wahl$8.534.6★42,945 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Oatmeal & Aloe -16 Fl Oz
Honest Paws$16.704.4★8,692 rev
Newest
by launch dateHonest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Coconut & Mango -16 Fl Oz
Honest Paws$16.698,692 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Oatmeal & Aloe -16 Fl Oz
Honest Paws$16.708,692 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Oatmeal & Lavender - 16 Fl Oz
Honest Paws$16.618,692 rev
Pawfy Dog Shampoo and Conditioner for Itchy Skin Relief | Puppy Shampoo for Sensitive Skin | Natural 5 in 1 Pet Shampoo with Coconut Oatmeal & Aloe Vera| Ideal Dog Wash for Smelly Dogs.
Pawfy$23.931,062 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural -16 Fl Oz
Honest Paws$14.598,692 rev
Trending
90-day click momentumHonest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Coconut & Mango -16 Fl Oz
Honest Paws$16.694.4★
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - Oatmeal & Lavender - 16 Fl Oz
Honest Paws$16.614.4★
Burts Bees for Pets Oatmeal Dog Shampoo with Honey Soothing Formula for Itchy and Sensitive Dog Skin Colloidal Oat Flour and Honey pH Balanced Sulfate-Free 16 Fl Oz
BURT'S BEES FOR PETS$6.744.4★
earthbath Oatmeal & Aloe Dog Shampoo - Oatmeal Shampoo for Dogs Itchy Dry Skin Relief Dog Wash Made in USA Cruelty Free Pet Shampoos - Vanilla & Almond 16 Oz (1 Pack)
earthbath$18.364.7★
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural -16 Fl Oz
Honest Paws$14.594.4★
What buyers say about honest paws 5 in 1 dog wash
What buyers praise and complain about, mined from review topics.What buyers love
“Scent is light”
“No irritation or any other issues”
“Good clean product and quality”
“feels soft”
“Cleans well”
“Good price”
“My dog loves this”
“hair just shines”
“Helped with dry skin”
“Works as advertised”
What buyers complain about
“not a pleasant scent either”
“Allergic reaction,”
“The bottle was smaller than I anticipated”
“A little pricey for me”
“Does not work”
“What a mess”
“Product leaking”
“Very thick”
“Top of line quality is an exaggeration”
“Photos don't do it justice”
Top return reasons
Common questions
- Is honest paws 5 in 1 dog wash profitable to sell on Amazon United States?
- The niche generates $9K/yr across 11 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the honest paws 5 in 1 dog wash niche?
- 8 brands and 27 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in honest paws 5 in 1 dog wash?
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.6%.
- When does demand for honest paws 5 in 1 dog wash peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the honest paws 5 in 1 dog wash niche?
- Listings span $6.74–$23.93; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 12,163 reviews — the moat a new listing must climb.