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Hive Alive Fondant Patty

Fail

Demand is soft, at -81.3% this quarter, so Hive Alive Fondant Patty is a Fail.

Flapen Score
36
36 / 100
Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51
Market size
$133K/yr21K searches / yr
90-day growth
-81.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Hive Alive Fondant Patty against its category

The dotted line is the Pet Supplies average. Past it, Hive Alive Fondant Patty is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hive Alive Fondant Patty market on Amazon at a glance

Shoppers on Amazon United States searched for Hive Alive Fondant Patty 21K times last year and spent an estimated $133K. One brand takes every click. Demand peaks in Feb–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-81.3%
Conversion, latest week
9.2%
Market size, estimated
$133Ka year
Peak month
October11.3× the quietest month
Top search term
hive alive fondant18K searches a year

02 · Price

A sale here is worth $68.87.

Listings sell for $68.87 on average, from $31.50 to $116.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $68.87 that is $34K to $52K a year per listing.

Average price
$68.87inside the $15 to $100 sweet spot
Price range
$31.50–$116.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$34K–$52K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #207 within Birds. It carries 310 reviews at 4.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
36.9%
Average rank
#207in Birds
Average rating
4.90 starsAmazon United States average 4.42 stars
Average reviews
310per listing
Listings tracked
3

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hive Alive Fondant Patty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Hive Alive Fondant Patty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 11.3×

Reviews and returns

What reviews say buyers love and hate about Hive Alive Fondant Patty

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Hive Alive Fondant Patty questions

Answered from the same tracked data.