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Hip and Joint Dog Treats

Fail

The top 5 products take 100% of clicks, so Hip and Joint Dog Treats is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$73K/yr11K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Hip and Joint Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Hip and Joint Dog Treats is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hip and Joint Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Hip and Joint Dog Treats 11K times last year and spent an estimated $73K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
13.9%
Market size, estimated
$73Ka year
Peak month
September12.6× the quietest month
Top search term
gmax joint support for dogs8K searches a year

02 · Price

A sale here is worth $47.70.

Listings sell for $47.70 on average, from $34.01 to $59.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $47.70 that is $5K to $12K a year per listing.

Average price
$47.70inside the $15 to $100 sweet spot
Price range
$34.01–$59.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Health Supplies. It carries 23,229 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Health Supplies
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
23,229per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hip and Joint Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Hip and Joint Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.6×

Reviews and returns

What reviews say buyers love and hate about Hip and Joint Dog Treats

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“The tablet version of this was not digestible for my dog”
A buyer, on “Indigestion”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hip and Joint Dog Treats questions

Answered from the same tracked data.