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Hikari Koi Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Hikari Koi Food is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$100K/yr12K searches / yr
90-day growth
+187.3%search demand this quarter
Competition
50%top-5 click share · 3 brands · 40 sellers

Flapen Score

Hikari Koi Food against its category

The dotted line is the Pet Supplies average. Past it, Hikari Koi Food is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hikari Koi Food market on Amazon at a glance

Shoppers on Amazon United States searched for Hikari Koi Food 12K times last year and spent an estimated $100K. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +187.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+187.3%
Conversion, latest week
9.0%
Market size, estimated
$100Ka year
Top search term
hikari koi food7K searches a year

02 · Price

A sale here is worth $95.52.

Listings sell for $95.52 on average, from $14.02 to $393.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $95.52 that is $0 to $10K a year per listing.

Average price
$95.52inside the $15 to $100 sweet spot
Price range
$14.02–$393.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #522 within Fish & Aquatic Pets. It carries 924 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
83%
Out of stock, average day
1.3%
Average rank
#522in Fish & Aquatic Pets
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
924per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 143 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
143 months

Products

Top Hikari Koi Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 32%

Demand

Hikari Koi Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hikari Koi Food

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It does cost more”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hikari Koi Food questions

Answered from the same tracked data.