High Protein Cat Food Dry

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

13.3%

Market size, estimated

$8.7Ma year

Peak month

June2.1× the quietest month

Top search term

blue buffalo cat food769K searches a year

Listings sell for $27.08 on average, from $6.29 to $57.20. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At $27.08 that is $68K to $81K a year per listing.

Average price

$27.08inside the $15 to $100 sweet spot

Price range

$6.29–$57.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

2,500–3,000

Revenue per listing a year

$68K–$81K

Returns

0.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #75 within Food. It carries 4,961 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#75in Food

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,961per listing

Listings tracked

84

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

86 months