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High Calorie Gel for Dogs

Fail

The top 5 brands take 100% of clicks, so High Calorie Gel for Dogs is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$165K/yr44K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
88%top-5 click share · 5 brands · 13 sellers

Flapen Score

High Calorie Gel for Dogs against its category

The dotted line is the Pet Supplies average. Past it, High Calorie Gel for Dogs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High Calorie Gel for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for High Calorie Gel for Dogs 44K times last year and spent an estimated $165K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
17.9%
Market size, estimated
$165Ka year
Peak month
July1.4× the quietest month
Top search term
tomlyn high calorie nutritional gel24K searches a year

02 · Price

A sale here is worth $21.12.

Listings sell for $21.12 on average, from $14.92 to $60.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.12 that is $5K to $11K a year per listing.

Average price
$21.12inside the $15 to $100 sweet spot
Price range
$14.92–$60.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #62 within Health Supplies. It carries 3,671 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#62in Health Supplies
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,671per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top High Calorie Gel for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

High Calorie Gel for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top High Calorie Gel for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomlyn high calorie nutritional gel24K/yr
  • tomlyn7K/yr
  • high calorie gel for dogs6K/yr
  • nutritional gel for dogs4K/yr
  • high calorie nutritional gel for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about High Calorie Gel for Dogs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste isnt good”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common High Calorie Gel for Dogs questions

Answered from the same tracked data.