hemp treats for dogs
Worth a lookShows demand growing +232.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+232.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$9.92–$42.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$125K$125K/yr · 67K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad13,246.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp treats for dogs is a $125K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hemp treats for dogs market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $118K–$141K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.9%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
33
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- ThunderBites67%
- ZONI PETS16%
- Thundershirt5%
- NaturVet5%
- Solid Gold3%
- BARK&SPARK3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +232.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 4.7×
Top hemp treats for dogs search terms
- thunder wunders calming chews18K/yr
- dog fireworks7K/yr
- thunderwunders calming chews for dogs6K/yr
- thunder wonder calming chews for dogs6K/yr
- dog storm anxiety relief5K/yr
- firework dog calming3K/yr
- fireworks dog calming3K/yr
- thunder chews for dogs anxiety4K/yr
- thunder wunders hemp seed calming chews for dogs3K/yr
- thunderstorm calming for dogs4K/yr
Top hemp treats for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ThunderBites Hemp Calming Chews for Dogs Everyday Use Can Help Relieve Stress from Separation Storms Fireworks & Travel (60 Count) Formerly ThunderWunders
ThunderBites$18.154.1★5,750 rev
ThunderBites Dog Calming Chews Thiamine L-Tryptophan Melatonin and Ginger Can Help Relieve Stress from Separation Storms Fireworks & Travel (60 Count) Formerly ThunderWunders
ThunderBites$16.924.2★5,424 rev
ThunderBites Dog Calming Chews Thiamine L-Tryptophan Melatonin and Ginger Can Help Relieve Stress from Separation Storms Fireworks & Travel (180 Count) Formerly ThunderWunders
ThunderBites$33.564.2★5,424 rev
Happy Hoodie The Original Dog & Cat Calming Band - American Brand - Anxiety Relief/Noise Protection - Grooming - Thunder - Fireworks (Large Black) - Since 2008
ZONI PETS$12.944.2★18,117 rev
ThunderBites Hemp Calming Chews for Dogs Everyday Use Can Help Relieve Stress from Separation Storms Fireworks & Travel (180 Count) Formerly ThunderWunders
ThunderBites$42.264.3★1,295 rev
Newest
by launch date
BARK&SPARK Advanced Calming Chews for Dogs - Separation Anxiety Relief for Dogs w/Hemp Oil + Melatonin - Relief During Fireworks Storms - Aggressive Behavior Barking Stress Aid - 90Chews
BARK&SPARK$15.543,328 rev
Happy Hoodie The Original Dog & Cat Calming Band - American Brand - Anxiety Relief/Noise Protection-Grooming-Thunder-Fireworks (X-Large Blue) - Since 2008
ZONI PETS$13.8118,117 rev
Happy Hoodie The Original Dog & Cat Calming Band - American Brand - Anxiety Relief/Noise Protection-Grooming-Thunder-Fireworks 2 Pack Blue (1 Small 1 Large) - Since 2008
ZONI PETS$17.645,310 rev
Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box
Pro Plan Veterinary Diets$31.223,225 rev
Solid Gold Calming Chews for Dogs - Dog Calming Chews w/Melatonin for Separation Stress & Hyperactivity Relief - Supports Relaxation for Travel Fireworks & Storms - All Ages & Sizes - Bacon 120ct
Solid Gold$25.075,334 rev
Trending
90-day click momentumBARK&SPARK Advanced Calming Chews for Dogs - Separation Anxiety Relief for Dogs w/Hemp Oil + Melatonin - Relief During Fireworks Storms - Aggressive Behavior Barking Stress Aid - 90Chews
BARK&SPARK$15.544.3★
Happy Hoodie The Original Dog & Cat Calming Band - American Brand - Anxiety Relief/Noise Protection-Grooming-Thunder-Fireworks 2 Pack Blue (1 Small 1 Large) - Since 2008
ZONI PETS$17.644.3★
Happy Hoodie The Original Dog & Cat Calming Band - American Brand - Anxiety Relief/Noise Protection - Grooming - Thunder - Fireworks (Large Black) - Since 2008
ZONI PETS$12.944.2★
Happy Hoodie The Original Dog & Cat Calming Band - American Brand - Anxiety Relief/Noise Protection-Grooming-Thunder-Fireworks (Small Purple) - Since 2008
ZONI PETS$9.924.2★
Solid Gold Calming Chews for Dogs - Dog Calming Chews w/Melatonin for Separation Stress & Hyperactivity Relief - Supports Relaxation for Travel Fireworks & Storms - All Ages & Sizes - Bacon 120ct
Solid Gold$25.074.2★
What buyers say about hemp treats for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Really calms my dog”
“Excellent product”
“Calmsfor few minutes dog like the taste”
“Good fit”
“Effective, easy to use”
“works well on my dogs”
“As advertised”
“Comfort”
“Best value”
“These chews are not too hard or too soft”
What buyers complain about
“Didn't work as expected”
“it's very expensive unfortunately”
“had diarrhea”
“Strong odor”
“Kinda big”
“seizure causing”
“cheaply made”
“Not really as described”
“died a few hours later”
“Chews”
Top return reasons
Common questions
- Is hemp treats for dogs profitable to sell on Amazon United States?
- The niche generates $125K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +232.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the hemp treats for dogs niche?
- 7 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hemp treats for dogs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Indigestion. The return rate is 1.1%.
- When does demand for hemp treats for dogs peak?
- Demand peaks in Jun–Jul; the busiest month runs 4.7× the quietest.
- What does it cost to enter the hemp treats for dogs niche?
- Listings span $9.92–$42.37; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 13,247 reviews — the moat a new listing must climb.