Helicopter Cat Toy
FailShoppers spend an estimated $4K a year here, so Helicopter Cat Toy is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $4K/yr3K searches / yr
- 90-day growth
- -48.2%search demand this quarter
- Competition
- 88%top-5 click share · 7 brands · 9 sellers
Flapen Score
Helicopter Cat Toy against its category
The dotted line is the Pet Supplies average. Past it, Helicopter Cat Toy is stronger. Inside it, weaker.
Market
The Helicopter Cat Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Helicopter Cat Toy 3K times last year and spent an estimated $4K. The top 5 brands take 84% of clicks. Demand peaks in Feb–Mar. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- -48.2%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $4Ka year
- Peak month
- March3.6× the quietest month
- Top search term
- cat helicopter toy2K searches a year
02 · Price
A sale here is worth $11.56.
Listings sell for $11.56 on average, from $7.96 to $16.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $11.56 that is $0 to $1K a year per listing.
- Average price
- $11.56under the $15 to $100 sweet spot
- Price range
- $7.96–$16.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #84 within Toys. It carries 291 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #84in Toys
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 291per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Helicopter Cat Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
7%
- Brand 131%
- Brand 217%
- Brand 313%
- Brand 413%
- Brand 510%
- Brand 69%
- Open — no brand owns it (1 brand, 7%)
Demand
Helicopter Cat Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.6×
Reviews and returns
What reviews say buyers love and hate about Helicopter Cat Toy
We read the reviews and the return reasons for every product selling here.
“didn't work straight out of the package”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Helicopter Cat Toy questions
Answered from the same tracked data.









