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Hedgehog Food

Fail

The top 5 brands take 97% of clicks, so Hedgehog Food is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$172K/yr64K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
66%top-5 click share · 6 brands · 27 sellers

Flapen Score

Hedgehog Food against its category

The dotted line is the Pet Supplies average. Past it, Hedgehog Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedgehog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Hedgehog Food 64K times last year and spent an estimated $172K. The top 5 brands take 97% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
16.2%
Market size, estimated
$172Ka year
Peak month
April2.0× the quietest month
Top search term
hedgehog food56K searches a year

02 · Price

A sale here is worth $16.70.

Listings sell for $16.70 on average, from $7.81 to $29.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.70 that is $4K to $8K a year per listing.

Average price
$16.70inside the $15 to $100 sweet spot
Price range
$7.81–$29.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #278 within Birds. It carries 845 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#278in Birds
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
845per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Hedgehog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 220%
  • Brand 316%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Hedgehog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Hedgehog Food

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
38%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“To much money for what it is”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Hedgehog Food questions

Answered from the same tracked data.