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Hedgehog Dog Toy

Fail

The top 5 brands take 94% of clicks, so Hedgehog Dog Toy is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$193K/yr145K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 58 sellers

Flapen Score

Hedgehog Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Hedgehog Dog Toy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedgehog Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Hedgehog Dog Toy 145K times last year and spent an estimated $193K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
11.2%
Market size, estimated
$193Ka year
Peak month
December3.2× the quietest month
Top search term
hedgehog dog toy101K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $5.62 to $23.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $11.84 that is $9K to $12K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$5.62–$23.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #235 within Toys. It carries 9,897 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#235in Toys
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
9,897per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hedgehog Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

58

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 158%
  • Brand 220%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Hedgehog Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Hedgehog Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hedgehog dog toy101K/yr
  • hedge hog toy for dogs9K/yr
  • dog toy hedgehog9K/yr
  • dog hedgehog toy8K/yr
  • porcupine dog toy6K/yr
  • hedgehog dog toys4K/yr
  • hedgehog dog toy large4K/yr
  • dog toys hedgehog3K/yr

Reviews and returns

What reviews say buyers love and hate about Hedgehog Dog Toy

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
38%of negative reviews mention “Durability”
0.5%of orders come back
“Didnt last”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hedgehog Dog Toy questions

Answered from the same tracked data.