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Heartworm Prevention for Dogs

Maybe

An estimated 0.2% of orders come back. But the average product has 12,052 reviews to catch up to, so Heartworm Prevention for Dogs is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$1.2M/yr1.1M searches / yr
90-day growth
+3.1%search demand this quarter
Competition
47%top-5 click share · 13 brands · 49 sellers

Flapen Score

Heartworm Prevention for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Heartworm Prevention for Dogs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heartworm Prevention for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Heartworm Prevention for Dogs 1.1M times last year and spent an estimated $1.2M. The top 5 brands take 88% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
2.5%
Market size, estimated
$1.2Ma year
Peak month
April3.3× the quietest month
Top search term
heartworm prevention for dogs343K searches a year

02 · Price

A sale here is worth $46.14.

Listings sell for $46.14 on average, from $12.72 to $128.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $46.14 that is $35K to $46K a year per listing.

Average price
$46.14inside the $15 to $100 sweet spot
Price range
$12.72–$128.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$35K–$46K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Health Supplies. It carries 12,052 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
42%
Out of stock, average day
0.0%
Average rank
#31in Health Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
12,052per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Heartworm Prevention for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

49

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

8%

  • Brand 152%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (7 brands, 8%)

Demand

Heartworm Prevention for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Heartworm Prevention for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heartworm prevention for dogs343K/yr
  • heartgardplus217K/yr
  • heartgard plus 0-25 lbs109K/yr
  • heartgard for dogs53K/yr
  • dog heartworm prevention63K/yr
  • heartworm medicine for dogs51K/yr
  • heart worm medicine for large dogs36K/yr
  • heart guards for dogs chewable33K/yr
  • heartgard34K/yr
  • heartguard27K/yr

Reviews and returns

What reviews say buyers love and hate about Heartworm Prevention for Dogs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Heartworm Prevention for Dogs questions

Answered from the same tracked data.