heartgard plus for dogs 5-22 lbs
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$44.28avg listing price — sweet spot $15–$100
Price range
Good$12.72–$128.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$373K$373K/yr · 183K searches
Review moat
Okay2,920.37avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, heartgard plus for dogs 5-22 lbs is a $373K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
heartgard plus for dogs 5-22 lbs market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $266K–$354K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 4.6%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
24
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
5%
- HEARTGARD77%
- COOLOMG6%
- TUOYR4%
- TRI-HEART PLUS4%
- Frontline2%
- Cabasse2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Top heartgard plus for dogs 5-22 lbs search terms
- heartgard plus 0-25 lbs109K/yr
- heartguard27K/yr
- heart guard14K/yr
- heartguard plus 25-50lbs dog heartworm chewable ivermectin/pyrantel16K/yr
- heartguard plus6K/yr
- heartguard small dogs 0-22lbs chewable flea and tick prevention4K/yr
- heart guard +2K/yr
- heartguard for dogs3K/yr
- heartguard plus 0-25 lbs dog heartworm chewable ivermectin/pyrantel2K/yr
Top heartgard plus for dogs 5-22 lbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 1 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$12.724.9★401 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 6 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$57.724.9★401 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 12 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$102.954.9★401 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs 51-100 lbs (Brown Box) 6 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$86.604.8★175 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs 26-50 lbs (Green Box) 6 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$73.074.8★149 rev
Newest
by launch date
Runhit Youth Baseball Chest Protector Shirt Softball Football Padded Compression Shirt Heart Guard Sternum Protection for T-Ball Lacrosse White Gray L
Runhit$15.84103 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs 26-50 lbs (Green Box) 12 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$128.07149 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 1 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$12.72401 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 6 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$57.72401 rev
HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 12 Month Supply of Chews (Heartworm Disease Preventive)
HEARTGARD$102.95401 rev
Trending
90-day click momentumRunhit Youth Baseball Chest Protector Shirt Softball Football Padded Compression Shirt Heart Guard Sternum Protection for T-Ball Lacrosse White Gray L
Runhit$15.844.8★
TUOYR Padded Compression Shirt Chest Protector Heart Guard Sternum Protective Sleeveless Vest for Football Baseball Lacrosse and Goalies - Youth & Adult Sizes Black-White
TUOYR$23.274.4★
Unequal CC Hart III Shirt Heart Guard Sternum Protection Padded Shirt Youth and Adult Sizes
Unequal Technologies$114.584.6★
COOLOMG Youth Chest Protector Baseball Padded Shirt Softball Heart Guard T Ball Sternum Protection
COOLOMG$19.434.6★
Legendfit Youth Baseball Chest Protector Padded Compression Shirt Support Softball Football Heart Sternum Guard
Legendfit$19.964.8★
What buyers say about heartgard plus for dogs 5-22 lbs
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“Great product and easy to purchase”
“Dog Approved”
“Easy and convenient”
“was as advertised”
“Thanks for having a tasty chewable that my dog doesnt realize its medicine”
“Extra protection”
“My past dogs loved the taste of”
“Approved by my vet”
“Great for dogs, no smell, and effective”
What buyers complain about
“Doesn't work”
“Not long lasting”
“Allergic Reaction”
“Cheap, useless product”
“My Shih Tzus always get an upset stomach - diarrhea”
“Although it didn't dry as quickly as I would have liked”
“Cheap, useless product”
“it's hard”
“There is no info on the front label that would indicate that this is a topical”
“The Product stinks”
Top return reasons
Common questions
- Is heartgard plus for dogs 5-22 lbs profitable to sell on Amazon United States?
- The niche generates $373K/yr across 19 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the heartgard plus for dogs 5-22 lbs niche?
- 10 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in heartgard plus for dogs 5-22 lbs?
- Top complaints mined from reviews: Functionality-Overall, Durability, Allergies. The return rate is 0.3%.
- When does demand for heartgard plus for dogs 5-22 lbs peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the heartgard plus for dogs 5-22 lbs niche?
- Listings span $12.72–$128.07; the average listing price is $44.28 (sweet spot $15–$100). The average incumbent carries 2,920 reviews — the moat a new listing must climb.