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Heartgard Plus for Dogs 5-22 Lbs

Fail

The products selling today already average 4.7★, so Heartgard Plus for Dogs 5-22 Lbs is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$373K/yr183K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
69%top-5 click share · 10 brands · 24 sellers

Flapen Score

Heartgard Plus for Dogs 5-22 Lbs against its category

The dotted line is the Pet Supplies average. Past it, Heartgard Plus for Dogs 5-22 Lbs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heartgard Plus for Dogs 5-22 Lbs market on Amazon at a glance

Shoppers on Amazon United States searched for Heartgard Plus for Dogs 5-22 Lbs 183K times last year and spent an estimated $373K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
4.6%
Market size, estimated
$373Ka year
Peak month
July2.4× the quietest month
Top search term
heartgard plus 0-25 lbs109K searches a year

02 · Price

A sale here is worth $44.28.

Listings sell for $44.28 on average, from $12.72 to $128.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $44.28 that is $22K to $33K a year per listing.

Average price
$44.28inside the $15 to $100 sweet spot
Price range
$12.72–$128.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 2,920 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
47%
Out of stock, average day
0.0%
Average rank
#19in Health Supplies
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
2,920per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Heartgard Plus for Dogs 5-22 Lbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

24

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 177%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Heartgard Plus for Dogs 5-22 Lbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Heartgard Plus for Dogs 5-22 Lbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heartgard plus 0-25 lbs109K/yr
  • heartguard27K/yr
  • heart guard14K/yr
  • heartguard plus 25-50lbs dog heartworm chewable ivermectin/pyrantel16K/yr
  • heartguard plus6K/yr
  • heartguard small dogs 0-22lbs chewable flea and tick prevention4K/yr
  • heart guard +2K/yr
  • heartguard for dogs3K/yr
  • heartguard plus 0-25 lbs dog heartworm chewable ivermectin/pyrantel2K/yr

Reviews and returns

What reviews say buyers love and hate about Heartgard Plus for Dogs 5-22 Lbs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
59%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Heartgard Plus for Dogs 5-22 Lbs questions

Answered from the same tracked data.