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Heartgard Plus Chewables for Dogs 1 to 25 Lbs

Fail

The top 5 brands take 100% of clicks, so Heartgard Plus Chewables for Dogs 1 to 25 Lbs is a Fail.

Flapen Score
34
34 / 100
Ranks 3,745 of 3,978 Pet Supplies niches · −17 vs the category median of 51
Market size
$109K/yr55K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
89%top-5 click share · 4 brands · 4 sellers

Flapen Score

Heartgard Plus Chewables for Dogs 1 to 25 Lbs against its category

The dotted line is the Pet Supplies average. Past it, Heartgard Plus Chewables for Dogs 1 to 25 Lbs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heartgard Plus Chewables for Dogs 1 to 25 Lbs market on Amazon at a glance

Shoppers on Amazon United States searched for Heartgard Plus Chewables for Dogs 1 to 25 Lbs 55K times last year and spent an estimated $109K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
3.5%
Market size, estimated
$109Ka year
Peak month
September3.2× the quietest month
Top search term
heartguard plus 51-100lbs dog heartworm chewable ivermectin/pyrantel39K searches a year

02 · Price

A sale here is worth $57.49.

Listings sell for $57.49 on average, from $17.95 to $128.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $57.49 that is $6K to $14K a year per listing.

Average price
$57.49inside the $15 to $100 sweet spot
Price range
$17.95–$128.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Health Supplies. It carries 3,893 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
11%
Out of stock, average day
0.0%
Average rank
#3in Health Supplies
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
3,893per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Heartgard Plus Chewables for Dogs 1 to 25 Lbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 216%
  • Brand 33%
  • Brand 42%

Demand

Heartgard Plus Chewables for Dogs 1 to 25 Lbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Heartgard Plus Chewables for Dogs 1 to 25 Lbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heartguard plus 51-100lbs dog heartworm chewable ivermectin/pyrantel39K/yr
  • heartguard plus 25-50lbs dog heartworm chewable ivermectin/pyrantel16K/yr
  • nextguard plus 51-100lbs dog heartworm chewable ivermectin/pyrantel264/yr

Reviews and returns

What reviews say buyers love and hate about Heartgard Plus Chewables for Dogs 1 to 25 Lbs

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
18%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Change the deceptive description on your box”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Heartgard Plus Chewables for Dogs 1 to 25 Lbs questions

Answered from the same tracked data.