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Healthy Extensions Dog Food

Fail

The top 5 brands take 100% of clicks, so Healthy Extensions Dog Food is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$59K/yr21K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
51%top-5 click share · 1 brands · 6 sellers

Flapen Score

Healthy Extensions Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Healthy Extensions Dog Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Healthy Extensions Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Healthy Extensions Dog Food 21K times last year and spent an estimated $59K. One brand takes every click. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
6.6%
Market size, estimated
$59Ka year
Peak month
November1.6× the quietest month
Top search term
healthy extensions dog food15K searches a year

02 · Price

A sale here is worth $41.84.

Listings sell for $41.84 on average, from $21.74 to $87.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.84 that is $0 to $4K a year per listing.

Average price
$41.84inside the $15 to $100 sweet spot
Price range
$21.74–$87.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #262 within Food. It carries 1,406 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
3.9%
Average rank
#262in Food
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,406per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Healthy Extensions Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Healthy Extensions Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Healthy Extensions Dog Food

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Yes its expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Healthy Extensions Dog Food questions

Answered from the same tracked data.