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Hay Rack for Blankets

Fail

Shoppers spend an estimated $22K a year here, so Hay Rack for Blankets is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$22K/yr32K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
45%top-5 click share · 20 brands · 30 sellers

Flapen Score

Hay Rack for Blankets against its category

The dotted line is the Pet Supplies average. Past it, Hay Rack for Blankets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hay Rack for Blankets market on Amazon at a glance

Shoppers on Amazon United States searched for Hay Rack for Blankets 32K times last year and spent an estimated $22K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
1.2%
Market size, estimated
$22Ka year
Peak month
January3.6× the quietest month
Top search term
hay feeder blanket holder10K searches a year

02 · Price

A sale here is worth $59.17.

Listings sell for $59.17 on average, from $24.20 to $123.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $59.17 that is $0 to $6K a year per listing.

Average price
$59.17inside the $15 to $100 sweet spot
Price range
$24.20–$123.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #296 within Horses. It carries 73 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
74%
Out of stock, average day
19.5%
Average rank
#296in Horses
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
73per listing
Listings tracked
27

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hay Rack for Blankets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

30

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

40%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Hay Rack for Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Hay Rack for Blankets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hay feeder blanket holder10K/yr
  • hay rack for blankets5K/yr
  • corner hay rack4K/yr
  • hayrack3K/yr
  • hay holder for horses2K/yr
  • wall mounted hay rack2K/yr
  • hay rack blanket holder1K/yr
  • corner hay rack for blankets2K/yr
  • hay basket for blankets3K/yr
  • hay rack for wall382/yr

Reviews and returns

What reviews say buyers love and hate about Hay Rack for Blankets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
38%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hay Rack for Blankets questions

Answered from the same tracked data.