Is hay feeder profitable to sell on Amazon United States?

The niche generates $604K/yr across 39 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the hay feeder niche?

28 brands and 45 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in hay feeder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.

When does demand for hay feeder peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the hay feeder niche?

Listings span $3.52–$115.34; the average listing price is $18.16 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.

hay feeder

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 6% kills the launch gate

Avg price

Great$18.16

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Great$3.52–$115.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$604K

$604K/yr · 929K searches

Review moat

Good1,081.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hay feeder is a $604K/yr Amazon United States market (929K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hay feeder market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $545K–$726K; units × avg price
Launch success: —; 1 of 3 new (360d)
Conversion rate: 3.6%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.8%
Avg brand age: 31 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

39%

Top 20: 82%

Open market

38%

CAIQINLI24%
RIOUSSI9%
Harhana8%
LUAVIARU7%
UPINS7%
CALPALMY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top hay feeder search terms

hay feeder189K/yr -3.9%1.6% conv.
rabbit hay feeder157K/yr +9.3%3.8% conv.
hay feeder rabbit111K/yr -7.7%3.1% conv.
bunny hay feeder80K/yr +14.6%2.9% conv.
guinea pig hay feeder104K/yr -12.8%3.2% conv.
hay holder for rabbits37K/yr +16.0%3.2% conv.
guinea pig hay holder36K/yr -8.2%2.5% conv.
hay rack37K/yr -9.9%1.1% conv.
hay feeder guinea pig36K/yr -12.4%3.4% conv.
rabbit hay holder26K/yr -2.2%3.1% conv.

All search terms

Top hay feeder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Guinea Pig Hay FeederRabbit Hay Feeder with Heavy-Duty Metal Frame Hay Holderfor Bunny Guinea Pigs Chinchillas-6.9x4.7x6.6 inch

CAIQINLI$11.434.6★2,134 rev

X Large Rabbit Hay Feeder Guinea Pig Hay Feeder Metal Frame Bunny Hay Holder Guinea Pig Hay Holder for Bunny Guinea Pigs Chinchillas Small Animals (1 Pack)

Harhana$12.194.6★383 rev

Guinea Pig Hay Feeder Hanging Rabbit Hay Feeder Bag for Guinea Pigs Bunnies Chinchillas. Blueflower

RIOUSSI$10.044.5★2,735 rev

TiereCare Rabbit Hay Feeder - 2Pcs Metal Rack Hay Holder for Guinea Pig Small Animals Grass Rack for Bunny Chinchilla Cage Reduce Mess 9x4x3 Inch

Tierecare$9.944.4★213 rev

CalPalmy Hay Feeder for Rabbits Guinea Pigs and Chinchillas - Minimize Waste and Mess with 5.5 x 3.5 x 7.4 Hanging Alfalfa and Timothy Hay Dispenser

CALPALMY$14.094.5★2,203 rev

Newest

by launch date

Ondware Rabbits Hay Feeder Bag for Bunny - Hanging Washable Dual-Port Hay Dispenser for Rabbits Guinea Pigs; 600D Oxford Fabric Collapsible Blue Daisy Pattern

ondware$6.6432 rev

4mo ago

Cooncicy Black Metal Rabbit Foldable Hay Feeder

Cooncicy$7.5323 rev

8mo ago

Topyznsup Hay Rack Wall Mount- 27 Hay Feeder for Horse 16 Gallon Capacity Easy Install & No Wast Design Metal Corner Hay Feeder for Goat| Idea for Sheep Livestock Feeders Hanging Indoor/Outdoor

Topyznsup$38.4340 rev

11mo ago

2 Pack Rabbits Hay Feeder Bag 2 Holes Hanging Bunny Hay Feeder Guinea Pig Feeding Bag Storage Dispenser for Bunny Rabbits Chinchillas Hamsters Small Pets and Animals

Eilyliafe$9.9122 rev

1y ago

BUYYAH Mini Horse Hay Feeder Heavy Duty Livestock Feeder 35 Gallon Pasture Feeder Metal Hay Feeder for Ponies Goats and Sheep for Hay Feeding

BUYYAH$115.3429 rev

1y ago

What buyers say about hay feeder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent feeders”

Pet Friendly12%

“Good for all types of animals”

Ease Of Use11%

“Easy to use”

Value For Money8%

“Worth The Money”

Size-Overall8%

“Good size”

Strength7%

“Sturdy, easy to set up, and the pigs love it”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Cleaning5%

“Helps keep it clean”

Durability5%

“Sturdy and durable”

Assembly/Installation3%

“Very easy to put together”

What buyers complain about

Size-Overall17%

“Small bag”

Quality-Overall7%

“quality control is very poor with these”

Durability7%

“breaks easily”

Hard Feel6%

“The blocks were hard”

Ease Of Chewing/Swallowing6%

“Not Chew-Proof”

Ease Of Cleaning5%

“make them dirty”

Value For Money5%

“A bit expensive”

Functionality-Overall4%

“Didn't work for my bunnies”

Assembly/Installation4%

“Assembly is a pain in the fourth point of contact”

Ease Of Use4%

“Not easy at first”

Top return reasons

Size-Overall64%

Escape Proof6%

Advertised Vs Actual Product5%

Functionality-Overall5%

Defective Material/Parts4%

Value For Money2%

Compatibility-Overall2%

Quality-Overall2%

Material Quality2%

Assembly/Installation2%

Common questions

Is hay feeder profitable to sell on Amazon United States?: The niche generates $604K/yr across 39 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the hay feeder niche?: 28 brands and 45 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in hay feeder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.
When does demand for hay feeder peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the hay feeder niche?: Listings span $3.52–$115.34; the average listing price is $18.16 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.