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Hay Feeder

Maybe

An estimated 1.3% of orders come back. But demand is soft, at +0.7% this quarter, so Hay Feeder is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$604K/yr929K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
39%top-5 click share · 28 brands · 45 sellers

Flapen Score

Hay Feeder against its category

The dotted line is the Pet Supplies average. Past it, Hay Feeder is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hay Feeder market on Amazon at a glance

Shoppers on Amazon United States searched for Hay Feeder 929K times last year and spent an estimated $604K. The top 5 brands take 56% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 929K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.

Searches, last 12 months
929K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
3.6%
Market size, estimated
$604Ka year
Peak month
January1.2× the quietest month
Top search term
hay feeder189K searches a year

02 · Price

A sale here is worth $18.16.

Listings sell for $18.16 on average, from $3.52 to $115.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $18.16 that is $14K to $18K a year per listing.

Average price
$18.16inside the $15 to $100 sweet spot
Price range
$3.52–$115.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 1,082 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#64in Small Animals
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,082per listing
Listings tracked
39

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hay Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

45

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

39%

Top 20: 82%

Open market

38%

  • Brand 124%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Hay Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hay Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hay feeder189K/yr
  • rabbit hay feeder157K/yr
  • hay feeder rabbit111K/yr
  • bunny hay feeder80K/yr
  • guinea pig hay feeder104K/yr
  • hay holder for rabbits37K/yr
  • guinea pig hay holder36K/yr
  • hay rack37K/yr
  • hay feeder guinea pig36K/yr
  • rabbit hay holder26K/yr

Reviews and returns

What reviews say buyers love and hate about Hay Feeder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Small bag”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hay Feeder questions

Answered from the same tracked data.