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Harry Potter Dog Toys

Fail

Shoppers spend an estimated $19K a year here, so Harry Potter Dog Toys is a Fail.

Flapen Score
29
29 / 100
Ranks 3,876 of 3,978 Pet Supplies niches · −22 vs the category median of 51
Market size
$19K/yr84K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
67%top-5 click share · 6 brands · 15 sellers

Flapen Score

Harry Potter Dog Toys against its category

The dotted line is the Pet Supplies average. Past it, Harry Potter Dog Toys is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Dog Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Dog Toys 84K times last year and spent an estimated $19K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
1.6%
Market size, estimated
$19Ka year
Peak month
December4.1× the quietest month
Top search term
harry potter dog toys33K searches a year

02 · Price

A sale here is worth $14.05.

Listings sell for $14.05 on average, from $7.95 to $24.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.05 that is $0 to $1K a year per listing.

Average price
$14.05under the $15 to $100 sweet spot
Price range
$7.95–$24.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #4,645 within Apparel & Accessories. It carries 516 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#4,645in Apparel & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
516per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Harry Potter Dog Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Harry Potter Dog Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Harry Potter Dog Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter dog toys33K/yr
  • harry potter dog15K/yr
  • harry potter dog accessories7K/yr
  • harry potter dog toy11K/yr
  • harry potter dog clothes8K/yr
  • harry potter dog bandana4K/yr
  • harry potter bark box toys1K/yr
  • harry potter dog sweater4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Dog Toys

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
45%of negative reviews mention “Size-Overall”
2.3%of orders come back
“LOOK AT SIZING”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Harry Potter Dog Toys questions

Answered from the same tracked data.