Halo Collar 4

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

670K

Growth, 90 days vs prior 90

+37.7%

Conversion, latest week

1.1%

Market size, estimated

$2.7Ma year

Peak month

July2.6× the quietest month

Top search term

halo dog collar376K searches a year

Listings sell for $372.66 on average, from $54.04 to $509.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $372.66 that is $186K to $279K a year per listing.

Average price

$372.66above the $15 to $100 sweet spot

Price range

$54.04–$509.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$186K–$279K

Returns

6.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #476 within Training & Behavior Aids. It carries 1,090 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

38.5%

Average rank

#476in Training & Behavior Aids

Average rating

3.60 starsAmazon United States average 4.42 stars

Average reviews

1,090per listing

Listings tracked

8

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months