Halo 5

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

778K

Growth, 90 days vs prior 90

+35.2%

Conversion, latest week

1.1%

Market size, estimated

$2.9Ma year

Top search term

halo dog collar376K searches a year

Listings sell for $335.37 on average, from $37.08 to $509.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $335.37 that is $168K to $252K a year per listing.

Average price

$335.37above the $15 to $100 sweet spot

Price range

$37.08–$509.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$168K–$252K

Returns

6.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 34.2% of listings are out of stock. The average listing ranks #433 within Training & Behavior Aids. It carries 1,678 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

34.2%

Average rank

#433in Training & Behavior Aids

Average rating

3.72 starsAmazon United States average 4.42 stars

Average reviews

1,678per listing

Listings tracked

9

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months