halo 5
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.9M$2.9M/yr · 778K searches
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,678.22avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$335.37avg listing price — sweet spot $15–$100
Returns
Bad6.7%return rate — above 6% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$37.08–$509.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, halo 5 is a $2.9M/yr Amazon United States market (778K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
halo 5 market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $4.2M–$5.0M
- units × avg price
- Launch success
- 80%
- 4 of 5 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #433
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 34.2%
- Avg brand age
- 40 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Halo90%
- Microsoft4%
- Dogtra3%
- Tractive2%
- Aweec2%
Demand
Weekly Amazon search volume, last 39 weeks — +35.2% search growth over the last 90 days.Top halo 5 search terms
- halo dog collar376K/yr
- halo collar142K/yr
- halo collar 533K/yr
- halo master chief collection39K/yr
- halo 5 dog collar24K/yr
- halo 521K/yr
- halo 4 dog collar16K/yr
- halo collar 418K/yr
- halo collar for dogs21K/yr
- halo beacon7K/yr
Top halo 5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite
Halo$509.603.8★587 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Orchid
Halo$501.733.8★587 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze
Halo$507.753.8★587 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight
Halo$505.153.8★587 rev
Halo: The Master Chief Collection
Microsoft$37.084.7★6,385 rev
Newest
by launch date
GPS Wireless Dog Fence with Free App Electric Fence System with Training Collar Portable Fence for Outdoor Use Rechargeable Waterproof Flexiable Collar Adjustable for Large Medium Dogs (Orange)
Aweec$224.7610 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Orchid
Halo$501.73587 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite
Halo$509.60587 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze
Halo$507.75587 rev
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight
Halo$505.15587 rev
Trending
90-day click momentum
Tractive Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Bark Monitoring | Dog Collar Attachment (Brown)
Tractive$54.044.0★
GPS Wireless Dog Fence with Free App Electric Fence System with Training Collar Portable Fence for Outdoor Use Rechargeable Waterproof Flexiable Collar Adjustable for Large Medium Dogs (Orange)
Aweec$224.762.2★
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Orchid
Halo$501.733.8★
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze
Halo$507.753.8★
Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite
Halo$509.603.8★
What buyers say about halo 5
What buyers praise and complain about, mined from review topics.What buyers love
“great quality,easy to set up”
“the app is easy to use”
“Worth every penny”
“Drawing the boundaries was so easy”
“As advertised”
“Battery lasts a couple weeks”
“Great packaging, it arrived quickly, easy to set up I dont like the plastic collar, hopefully I can find another one that will fit”
“Reliable”
“Dogs safety”
“The fit easy”
What buyers complain about
“Battery does not last 1 day”
“waaaay too expensive”
“No longer working well”
“Falls apart”
“charging started only working sporadically”
“Bluetooth connectivity is horrible”
“What a piece of junk”
“The size is a little large”
“It took a minute to get it set up and understand,”
“Impossible to Use”
Top return reasons
Common questions
- Is halo 5 profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 9 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the halo 5 niche?
- 5 brands and 75 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in halo 5?
- Top complaints mined from reviews: Battery Life, Value For Money, Functionality-Overall. The return rate is 6.7% — above our launch gate.
- What does it cost to enter the halo 5 niche?
- Listings span $37.08–$509.60; the average listing price is $335.37 (sweet spot $15–$100). The average incumbent carries 1,678 reviews — the moat a new listing must climb.