Halloween Dog Collar

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

+76.8%

Conversion, latest week

0.7%

Market size, estimated

$20Ka year

Peak month

September67.1× the quietest month

Top search term

halloween dog collar158K searches a year

Listings sell for $10.91 on average, from $4.89 to $26.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.91 that is $0 to $1K a year per listing.

Average price

$10.91under the $15 to $100 sweet spot

Price range

$4.89–$26.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.4%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,512 within Collars, Harnesses & Leashes. It carries 477 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

97%

Out of stock, average day

14.3%

Average rank

#1,512in Collars, Harnesses & Leashes

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

477per listing

Listings tracked

61

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months