Halloween Cat Collar

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

+77.2%

Conversion, latest week

1.9%

Market size, estimated

$31Ka year

Peak month

September37.2× the quietest month

Top search term

halloween cat collar101K searches a year

Listings sell for $9.22 on average, from $3.37 to $16.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.22 that is $922 to $2K a year per listing.

Average price

$9.22under the $15 to $100 sweet spot

Price range

$3.37–$16.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$922–$2K

Returns

3.6%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #848 within Collars, Harnesses & Leashes. It carries 1,097 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

98%

Out of stock, average day

16.9%

Average rank

#848in Collars, Harnesses & Leashes

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,097per listing

Listings tracked

45

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months