Is guppy fish food profitable to sell on Amazon United States?

The niche generates $142K/yr across 14 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (38/100).

How competitive is the guppy fish food niche?

6 brands and 36 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in guppy fish food?

Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.0%.

When does demand for guppy fish food peak?

Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the guppy fish food niche?

Listings span $3.01–$15.05; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 5,271 reviews — the moat a new listing must climb.

guppy fish food

Skip it

Prices mostly outside the sweet spot ($3.01–$15.05) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.16

avg listing price — sweet spot $15–$100

Market size

Okay$142K

$142K/yr · 105K searches

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,270.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$3.01–$15.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, guppy fish food is a $142K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

guppy fish food market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $127K–$152K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 13.4%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Ultra Fresh48%
Hikari26%
Tetra14%
Aquatic Provisions6%
Aquatic Foods Inc.3%
Fluval3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Open Trend

Top guppy fish food search terms

guppy fish food62K/yr +6.8%12.2% conv.
guppy food28K/yr +6.2%11.2% conv.
guppies fish food7K/yr -2.5%12.0% conv.
fancy guppy fish food4K/yr +1.2%22.5% conv.
fish food for guppies4K/yr -13.6%11.1% conv.

All search terms

Top guppy fish food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Highly Nutritious for Cleaner Water and More Vibrant Color 1.87 oz

Ultra Fresh$9.124.6★3,428 rev

Hikari Tropical Fancy Guppy Fish Food 0.77 oz (22g)

Hikari$6.774.7★1,431 rev

Ultra Fresh Apex Guppy Fish Food Growth Formula with Natural Ingredients & Whole Nutrition 1.69oz

Ultra Fresh$11.984.8★175 rev

Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Seaweeds Highly Nutritious for Cleaner Water and More Vibrant Color 4.6 oz

Ultra Fresh$15.054.6★3,428 rev

Aquatic Provisions Guppy Granulettes Fish Food 3.17 oz for Guppies and Livebearer Freshwater Aquarium Species

Aquatic Provisions$13.834.6★142 rev

Newest

by launch date

Ultra Fresh Apex Guppy Fish Food Growth Formula with Natural Ingredients & Whole Nutrition 1.69oz

Ultra Fresh$11.98175 rev

1y ago

Aquatic Foods Inc. Guppy Micro Sinking Granules Color Enhancing and Spirulina Mix for Guppies Tetras All Live Bearers Baby Cichlids...WL 8oz Sm Jar

Aquatic Foods Inc.$13.5646 rev

1y ago

Aquatic Provisions Guppy Granulettes Fish Food 3.17 oz for Guppies and Livebearer Freshwater Aquarium Species

Aquatic Provisions$13.83142 rev

2y ago

Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Highly Nutritious for Cleaner Water and More Vibrant Color 1.87 oz

Ultra Fresh$9.123,428 rev

5y ago

Ultra Fresh Baby Fish Food with 50% Sword Prawn Shrimp Slow Sinking Substitute for Brine Shrimp - For Fry Health and Cleaner Water

Ultra Fresh$9.462,764 rev

5y ago

What buyers say about guppy fish food

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good Niche product”

Value For Money16%

“Excellent price”

Pet Friendly12%

“My guppies love this”

Size-Overall11%

“Great size”

Taste-Overall7%

“good food”

Color7%

“The color is bright”

Ease Of Use4%

“easy to use”

Freshness3%

“Fresh”

Advertised Vs Actual Product3%

“Good as advertised”

Durability2%

“Used over 2 year very good”

What buyers complain about

Size-Overall28%

“they are really tiny”

Value For Money12%

“Little cheaper”

Color4%

“Color problem”

Natural Resource Wastage4%

“What a waste of time and money”

Functionality-Overall4%

“Doesn't work”

Quality-Overall3%

“Garbage”

Smell3%

“it has a milder smell”

Hard Feel3%

“The pellets are as hard as gravel”

Ingredients-Overall2%

“However, the other ingredients have changed somewhat, too”

Taste-Overall2%

“Doesnt taste good to guppies”

Top return reasons

Size-Overall79%

Ease Of Cleaning3%

Contamination3%

Quality-Overall3%

Functionality-Overall3%