Is guppies fish live profitable to sell on Amazon United States?

The niche generates $126K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the guppies fish live niche?

5 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in guppies fish live?

Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.0%.

When does demand for guppies fish live peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the guppies fish live niche?

Listings span $21.84–$79.71; the average listing price is $44.79 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

guppies fish live

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$44.79

avg listing price — sweet spot $15–$100

Price range

Incredible$21.84–$79.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great236.5

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$126K

$126K/yr · 301K searches

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, guppies fish live is a $126K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

guppies fish live market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $134K–$179K; units × avg price
Launch success: —; 0 of 4 new (360d)
Conversion rate: 0.9%
Avg BSR: #511
Page quality: 0%
Prime: 0%
Sponsored: 45%
Out of stock: 3.3%
Avg brand age: 51 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

Seam Oasis38%
D&A Tropical Fish LLC28%
Swimming Creatures26%
Generic7%
Siam Live Aquarium2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top guppies fish live search terms

guppies fish live76K/yr -15.3%0.8% conv.
guppies35K/yr -14.8%0.6% conv.
live guppies34K/yr -7.7%0.4% conv.
guppy26K/yr +12.1%0.1% conv.
guppy fish live28K/yr -17.6%0.3% conv.
guppy fish15K/yr +23.7%0.4% conv.
live guppy fish14K/yr -22.4%0.4% conv.
fancy guppies live fish10K/yr -17.9%1.0% conv.
live guppies for sale7K/yr +33.7%0.4% conv.
female guppies fish live8K/yr +2.5%2.3% conv.

All search terms

Top guppies fish live products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active

Seam Oasis$55.173.9★663 rev

Swimming Creatures 6 Assorted Premium Male Fancy Guppy Live Tropical Freshwater Aquarium Fish

Swimming Creatures$36.424.1★242 rev

Swimming Creatures 6 Female Guppy Live Tropical Freshwater Aquarium Fish

Swimming Creatures$35.634.3★133 rev

D&A Tropical Full RED Guppy - Abino Live Fish (1 Male 2 Females) for Freshwater Aquariums

D&A Tropical Fish LLC$41.083.5★157 rev

Swimming Creatures 24 Assorted Male & Female Guppy Live Tropical Freshwater Aquarium Fish

Swimming Creatures$75.244.1★52 rev

Newest

by launch date

Seam Oasis 5+ Young Guppy Halfmoon Guppy Live Aquarium Fish Tropical Freshwater Guppies for Community and Planted Tanks Active Ornamental with Live Arrival Guarantee (5+)

Seam Oasis$40.718 rev

4mo ago

Premium Live Guppy Pack Young Guppy Halfmoon & Full Gold Guppy Fry (5+ Fish & 5 Fry) Tropical Freshwater Aquarium Fish for Community & Planted Tanks Live Arrival Guarantee

Generic$79.71133 rev

4mo ago

Seam Oasis 9+ Young Guppy Halfmoon Guppy Live Aquarium Fish Tropical Freshwater Guppies for Community and Planted Tanks Active Ornamental Live Fish with Live Arrival Guarantee

Seam Oasis$66.088 rev

6mo ago

Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active

Seam Oasis$55.17663 rev

6mo ago

Swimming Creatures 24 Assorted Male & Female Guppy Live Tropical Freshwater Aquarium Fish

Swimming Creatures$75.2452 rev

1y ago

What buyers say about guppies fish live

What buyers praise and complain about, mined from review topics.

What buyers love

Color49%

“Fun colors”

Quality-Overall15%

“Amazing quality”

Value For Money9%

“Good deal”

Advertised Vs Actual Product4%

“As pictured”

Fun/Entertainment Experience4%

“fun variety”

Instructions/User Manual/Troubleshooting2%

“The instructions were clear”

Size-Overall2%

“They all are a good size”

Freshness2%

“Gorgeous healthy fresh water shrimp”

Durability1%

“very durable”

Strength1%

“Strong and healthy”

What buyers complain about

Color22%

“dull in color”

Size-Overall16%

“Size was deceiving”

Durability13%

“2 days all three died”

Quality-Overall6%

“Not high quality-colored”

Advertised Vs Actual Product5%

“The picture was very deceiving”

Value For Money5%

“also price seems unreal especially other places shipping is more then this product for 10”

Leak-Proof5%

“The shrimp bag appeared to be leaking slightly”

Contamination4%

“Fungal infection”

Smell2%

“the smell in the bag was horrendous and dirty”

Heating1%

“It was chilly”

Top return reasons

Durability21%

Leak-Proof15%

Escape Proof8%

Contamination8%

Advertised Vs Actual Product8%

Smell7%

Size-Overall7%

Color5%

Stale/Rotten/Spoiled5%

Water Resistance4%

Common questions

Is guppies fish live profitable to sell on Amazon United States?: The niche generates $126K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the guppies fish live niche?: 5 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in guppies fish live?: Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.0%.
When does demand for guppies fish live peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the guppies fish live niche?: Listings span $21.84–$79.71; the average listing price is $44.79 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.