Gumby
FailThe top 5 brands take 94% of clicks, so Gumby is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $97K/yr97K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 43 sellers
Flapen Score
Gumby against its category
The dotted line is the Pet Supplies average. Past it, Gumby is stronger. Inside it, weaker.
Market
The Gumby market on Amazon at a glance
Shoppers on Amazon United States searched for Gumby 97K times last year and spent an estimated $97K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $97Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- gumby72K searches a year
02 · Price
A sale here is worth $25.60.
Listings sell for $25.60 on average, from $5.80 to $57.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.60 that is $3K to $6K a year per listing.
- Average price
- $25.60inside the $15 to $100 sweet spot
- Price range
- $5.80–$57.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #11,336 within Toys. It carries 2,304 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 4.0%
- Average rank
- #11,336in Toys
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,304per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Gumby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
43
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
3%
- Brand 143%
- Brand 218%
- Brand 316%
- Brand 410%
- Brand 57%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Gumby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.8×
Reviews and returns
What reviews say buyers love and hate about Gumby
We read the reviews and the return reasons for every product selling here.
“Could be a little cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gumby questions
Answered from the same tracked data.