gumby
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.60avg listing price — sweet spot $15–$100
Price range
Great$5.80–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,303.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 97K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gumby is a $97K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gumby market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $102K–$128K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #11,336
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 4.0%
- Avg brand age
- 62 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
43
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
3%
- NJ Croce43%
- Gumbies18%
- Multipet16%
- Tee Luv10%
- World's Smallest7%
- KIIU3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.8×
Top gumby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NJ Croce Gumby & Pokey 6 Bendable & Posable Figure Pair Fun Retro Toy for All Ages 3 and Up
NJ Croce$20.274.8★1,329 rev
Multipet Gumby Latex Dog Toy - Squeaky Toy for All Dogs - Easy-to-Clean Dog Squeaky Toys - for Cuddling Chewing & Playing - Cute Pet Toy (9 Green)
Multipet$5.804.2★2,309 rev
Tee Luv Mens Faded Gumby and Pokey Cartoon Character Shirt Green Heather M
Tee Luv$21.434.7★538 rev
Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43
Gumbies$38.484.4★2,833 rev
NJ Croce Gumby & Friends Bendable Action Figure Boxed Set Gumby Pokey Minga Goo & Prickle Flexible and Poseable Classic Full Size Toy Set
NJ Croce$38.694.8★745 rev
Newest
by launch date
Worlds Smallest Gumby Plush - 4 Inches
World's Smallest$10.009 rev
Multipet Small Gumby Stuffed Dog Toy with Squeaker | Gumby Dog Toy Plush Small | Green | 6 | Officially Licensed (6 - Plush Gumby)
Multipet$9.5618 rev
Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43
Gumbies$38.482,833 rev
Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Red G | EU 45
Gumbies$36.812,833 rev
NJ Croce Gumby 3 Mini Bendable Figures 12-Pack Officially Licensed Flexible Posable Toys Party Favors Classroom Rewards Stocking Stuffers & Collectible Flexfigs for All Ages 3 and Up
NJ Croce$57.0663 rev
Trending
90-day click momentum
NJ Croce Gumby 3 Mini Bendable Figure Officially Licensed Flexible Posable Toy Classic Clay Animation Character Collectible Flexfigs for Adults & Kids 3 and Up
NJ Croce$7.894.3★
Gumbies Outback Slippers - Charcoal & Red (Womens 7/Mens 6 | EU 38)
Gumbies$42.704.2★
KIIU Mens Flip Flop Indoor and Outdoor Thong Sandals Beach Slippers Brown 2 14.
KIIU$27.654.4★
Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43
Gumbies$38.484.4★
Gumbies Outback Slippers - Navy & Pink (Womens 5/Mens 4 | EU 36)
Gumbies$45.004.2★
What buyers say about gumby
What buyers praise and complain about, mined from review topics.What buyers love
“Fun”
“Quality Gumby toy arrived in great condition”
“gift exactly as described”
“Theyre very durable kids love to play with them”
“As described”
“Great size”
“classic design”
“his eyes lit up”
“Theyre soft and bendable”
“For right at 10 bucks”
What buyers complain about
“Could be a little cheaper”
“wasn't worth the three minutes we had it”
“They were nice shoes a little big for me”
“Not for chewers”
“This is not the tradtional stretch gumby”
“our youngest decided to test for any quality control issues. it failed”
“To soft”
“Not Lightweight”
Top return reasons
Common questions
- Is gumby profitable to sell on Amazon United States?
- The niche generates $97K/yr across 27 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the gumby niche?
- 8 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in gumby?
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 2.0%.
- When does demand for gumby peak?
- Demand peaks in Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the gumby niche?
- Listings span $5.80–$57.06; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.