Gumby
FailThe top 5 brands take 94% of clicks, so Gumby is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $97K/yr97K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 43 sellers
Flapen Score
Gumby against its category
The dotted line is the Pet Supplies average. Past it, Gumby is stronger. Inside it, weaker.
Market
The Gumby market on Amazon at a glance
Shoppers on Amazon United States searched for Gumby 97K times last year and spent an estimated $97K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $97Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- gumby72K searches a year
02 · Price
A sale here is worth $25.60.
Listings sell for $25.60 on average, from $5.80 to $57.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.60 that is $3K to $6K a year per listing.
- Average price
- $25.60inside the $15 to $100 sweet spot
- Price range
- $5.80–$57.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #11,336 within Toys. It carries 2,304 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 4.0%
- Average rank
- #11,336in Toys
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,304per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Gumby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NJ Croce Gumby & Pokey 6 Bendable & Posable Figure Pair Fun Retro Toy for All Ages 3 and Up
- Price
- $20.27
- Rating
- 4.8/5
- Reviews
- 1,329
- Age
- 19y ago

Multipet Gumby Latex Dog Toy - Squeaky Toy for All Dogs - Easy-to-Clean Dog Squeaky Toys - for Cuddling Chewing & Playing - Cute Pet Toy (9 Green)
- Price
- $5.80
- Rating
- 4.2/5
- Reviews
- 2,309
- Age
- 21y ago

Tee Luv Mens Faded Gumby and Pokey Cartoon Character Shirt Green Heather M
- Price
- $21.43
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 12y ago

Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43
- Price
- $38.48
- Rating
- 4.4/5
- Reviews
- 2,833
- Age
- 3y ago

NJ Croce Gumby & Friends Bendable Action Figure Boxed Set Gumby Pokey Minga Goo & Prickle Flexible and Poseable Classic Full Size Toy Set
- Price
- $38.69
- Rating
- 4.8/5
- Reviews
- 745
- Age
- 12y ago
Trending
estimated 90-day click momentum
NJ Croce Gumby 3 Mini Bendable Figure Officially Licensed Flexible Posable Toy Classic Clay Animation Character Collectible Flexfigs for Adults & Kids 3 and Up
- Price
- $7.89
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 19y ago

Gumbies Outback Slippers - Charcoal & Red (Womens 7/Mens 6 | EU 38)
- Price
- $42.70
- Rating
- 4.2/5
- Reviews
- 385
- Age
- 7y ago

KIIU Mens Flip Flop Indoor and Outdoor Thong Sandals Beach Slippers Brown 2 14.
- Price
- $27.65
- Rating
- 4.4/5
- Reviews
- 45,615
- Age
- 6y ago

Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43
- Price
- $38.48
- Rating
- 4.4/5
- Reviews
- 2,833
- Age
- 3y ago

Gumbies Outback Slippers - Navy & Pink (Womens 5/Mens 4 | EU 36)
- Price
- $45.00
- Rating
- 4.2/5
- Reviews
- 385
- Age
- 7y ago
Newest
by launch date
Worlds Smallest Gumby Plush - 4 Inches
- Price
- $10.00
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

Multipet Small Gumby Stuffed Dog Toy with Squeaker | Gumby Dog Toy Plush Small | Green | 6 | Officially Licensed (6 - Plush Gumby)
- Price
- $9.56
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago

Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43
- Price
- $38.48
- Rating
- 4.4/5
- Reviews
- 2,833
- Age
- 3y ago

Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Red G | EU 45
- Price
- $36.81
- Rating
- 4.4/5
- Reviews
- 2,833
- Age
- 3y ago

NJ Croce Gumby 3 Mini Bendable Figures 12-Pack Officially Licensed Flexible Posable Toys Party Favors Classroom Rewards Stocking Stuffers & Collectible Flexfigs for All Ages 3 and Up
- Price
- $57.06
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
43
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
3%
- NJ Croce43%
- Gumbies18%
- Multipet16%
- Tee Luv10%
- World's Smallest7%
- KIIU3%
- Open — no brand owns it (2 brands, 3%)
Demand
Gumby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.8×
Reviews and returns
What reviews say buyers love and hate about Gumby
We read the reviews and the return reasons for every product selling here.
“Could be a little cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gumby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









