Green Lipped Mussels for Cats
FailShoppers spend an estimated $64K a year here, so Green Lipped Mussels for Cats is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $64K/yr31K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 50 sellers
Flapen Score
Green Lipped Mussels for Cats against its category
The dotted line is the Pet Supplies average. Past it, Green Lipped Mussels for Cats is stronger. Inside it, weaker.
Market
The Green Lipped Mussels for Cats market on Amazon at a glance
Shoppers on Amazon United States searched for Green Lipped Mussels for Cats 31K times last year and spent an estimated $64K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.9% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 17.9%
- Market size, estimated
- $64Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- freeze dried shrimp for cats17K searches a year
02 · Price
A sale here is worth $11.54.
Listings sell for $11.54 on average, from $3.68 to $23.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.54 that is $3K to $6K a year per listing.
- Average price
- $11.54under the $15 to $100 sweet spot
- Price range
- $3.68–$23.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #284 within Food. It carries 5,351 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #284in Food
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 5,351per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Green Lipped Mussels for Cats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
50
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
8%
- Brand 130%
- Brand 227%
- Brand 319%
- Brand 48%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 8%)
Demand
Green Lipped Mussels for Cats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Green Lipped Mussels for Cats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- freeze dried shrimp for cats17K/yr
- shrimp cat treats5K/yr
- shrimpy shrimp temptations3K/yr
- temptations shrimpy shrimp cat treats2K/yr
- freeze dried shrimp cat treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Green Lipped Mussels for Cats
We read the reviews and the return reasons for every product selling here.
“Kinda expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Lipped Mussels for Cats questions
Answered from the same tracked data.