Grain Free Kitten Food
PassGrain Free Kitten Food scores 65 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +11.4% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 5165
- Market size
- $1.9M/yr739K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 39%top-5 click share · 5 brands · 39 sellers
Flapen Score
Grain Free Kitten Food against its category
The dotted line is the Pet Supplies average. Past it, Grain Free Kitten Food is stronger. Inside it, weaker.
Market
The Grain Free Kitten Food market on Amazon at a glance
Shoppers on Amazon United States searched for Grain Free Kitten Food 739K times last year and spent an estimated $1.9M. All 5 brands take every click. Demand peaks in Jun. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 739K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $1.9Ma year
- Peak month
- June2.1× the quietest month
- Top search term
- nulo cat food280K searches a year
02 · Price
A sale here is worth $23.70.
Listings sell for $23.70 on average, from $6.71 to $49.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $23.70 that is $36K to $47K a year per listing.
- Average price
- $23.70inside the $15 to $100 sweet spot
- Price range
- $6.71–$49.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $36K–$47K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Food. It carries 2,128 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #128in Food
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,128per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Grain Free Kitten Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nulo Freestyle Cat & Kitten Dry Food - Chicken & Cod Recipe High Protein Grain Free Cat Food Natural Kibble with Probiotics & Omega Fatty Acids 4lb Bag
- Price
- $21.44
- Rating
- 4.6/5
- Reviews
- 2,206
- Age
- 6y ago

Nulo Real Shreds with Organ Meat Wet Canned Cat Food Variety Flavors 2.8 Ounce 12 Cans
- Price
- $23.38
- Rating
- 4.3/5
- Reviews
- 559
- Age
- 2y ago

Nulo FreeStyle Dry Cat Food Indoor - Duck & Cod High Protein Grain-Free Dry Cat Food Natural Kibble with Probiotics and Omegas Fatty Acids 4lb Bag
- Price
- $21.56
- Rating
- 4.5/5
- Reviews
- 1,573
- Age
- 6y ago

Nulo Freestyle Cat & Kitten Wet Pate Canned Cat Food Premium All Natural Grain-Free with 5 High Animal-Based Proteins and Vitamins to Support a Healthy Immune System and Lifestyle 2.8 oz (Pack of 12)
- Price
- $22.98
- Rating
- 4.4/5
- Reviews
- 560
- Age
- 4y ago

Nulo Variety Flavors Grain-Free Minced Wet Canned Cat Food 3 Ounce (Pack of 12)
- Price
- $20.53
- Rating
- 4.4/5
- Reviews
- 957
- Age
- 7y ago
Trending
estimated 90-day click momentum
Blue Buffalo Tastefuls Kitten Food With DHA Dry Cat Food Made in the USA with Natural Ingredients Chicken Recipe 3-lb. Resealable Bag
- Price
- $14.33
- Rating
- 4.7/5
- Reviews
- 6,722
- Age
- 19y ago

Nulo Freestyle Cat & Kitten Dry Food - Chicken & Cod Recipe High Protein Grain Free Cat Food Natural Kibble with Probiotics & Omega Fatty Acids 2lb Bag
- Price
- $12.46
- Rating
- 4.6/5
- Reviews
- 2,206
- Age
- 5y ago

Nulo Freestyle Dry Cat Food Indoor - Duck & Cod High Protein Grain-Free Dry Cat Food Natural Kibble with Probiotics and Omegas Fatty Acids 2lb Bag
- Price
- $12.38
- Rating
- 4.5/5
- Reviews
- 1,573
- Age
- 5y ago

Nulo Real Shreds with Organ Meat Wet Canned Cat Food Variety Flavors 2.8 Ounce 12 Cans
- Price
- $23.38
- Rating
- 4.3/5
- Reviews
- 559
- Age
- 2y ago

Blue Buffalo Wilderness Kitten Grain-Free Chicken Pat & Salmon Pat Wet Cat Food with DHA High-Protein & Made with Natural Ingredients Supports Healthy Growth & Development 3-oz. Each (6 Count)
- Price
- $7.82
- Rating
- 4.5/5
- Reviews
- 5,907
- Age
- 9y ago
Newest
by launch date
Wellness Complete Health Pate Variety Pack Kitten Canned Wet Cat Food Natural Protein Rich Grain Free Whitefish and Chicken Recipes 3 oz Pack of 12 Cans
- Price
- $18.27
- Rating
- 4.5/5
- Reviews
- 1,050
- Age
- 3w ago

Nulo Real Shreds with Organ Meat Wet Canned Cat Food Variety Flavors 2.8 Ounce 12 Cans
- Price
- $23.38
- Rating
- 4.3/5
- Reviews
- 559
- Age
- 2y ago

Nulo Freestyle Lickable Cat Treats - Perfect Pures Variety Pack Squeezable Grain-Free Wet Cat Food Topper High Moisture for Hydration 40 x 0.5oz
- Price
- $27.19
- Rating
- 4.4/5
- Reviews
- 3,190
- Age
- 2y ago

ORIJEN Grain Free High Protein Premium Dry Cat Food Kitten Recipe 7lb Bag
- Price
- $47.00
- Rating
- 4.7/5
- Reviews
- 1,036
- Age
- 2y ago

Nulo Freestyle Cat & Kitten Wet Pate Canned Cat Food Premium All Natural Grain-Free with 5 High Animal-Based Proteins and Vitamins to Support a Healthy Immune System and Lifestyle 2.8 oz (Pack of 12)
- Price
- $22.98
- Rating
- 4.4/5
- Reviews
- 560
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
5 rising
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 80%
Open market
0%
- Nulo71%
- Blue Buffalo21%
- Wellness4%
- ORIJEN4%
- Applaws1%
Demand
Grain Free Kitten Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top Grain Free Kitten Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nulo cat food280K/yr
- nulo90K/yr
- blue buffalo kitten food69K/yr
- nulo dry cat food49K/yr
- nulo kitten food37K/yr
- orijen kitten food31K/yr
- wellness kitten wet food24K/yr
- blue kitten food12K/yr
- nulo cat food dry15K/yr
- applaws kitten food14K/yr
Reviews and returns
What reviews say buyers love and hate about Grain Free Kitten Food
We read the reviews and the return reasons for every product selling here.
“far too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grain Free Kitten Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









