Is grain free dog biscuits profitable to sell on Amazon United States?

The niche generates $49K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (49/100).

How competitive is the grain free dog biscuits niche?

10 brands and 50 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in grain free dog biscuits?

Top complaints mined from reviews: Size-Overall, Smell, Hard Feel. The return rate is 0.0%.

When does demand for grain free dog biscuits peak?

Demand peaks in Jul–Oct–Nov; the busiest month runs 8.9× the quietest.

What does it cost to enter the grain free dog biscuits niche?

Listings span $5.11–$35.20; the average listing price is $11.82 (sweet spot $15–$100). The average incumbent carries 4,124 reviews — the moat a new listing must climb.

grain free dog biscuits

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Competition

Great33%

top-5 click share — an open shelf

Price range

Good$5.11–$35.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.82

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,123.68

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$49K

$49K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, grain free dog biscuits is a $49K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

grain free dog biscuits market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $47K–$59K; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 14.6%
Avg BSR: #614
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 3.6%
Avg brand age: 93 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 80%

Open market

Cloud Star72%
Old Mother Hubbard9%
TIKI PETS5%
Blue Buffalo4%
Jinx4%
Generic2%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 8.9×

Open Trend

Top grain free dog biscuits search terms

wag more bark less dog treats8K/yr -21.3%16.6% conv.
grain free dog biscuits5K/yr -10.7%4.7% conv.
cloud star dog treats5K/yr -2.7%12.0% conv.
wag more dog treats2K/yr -42.7%16.9% conv.
wag more bark less2K/yr +2.8%11.6% conv.
grain free milk bones1K/yr -24.6%2.3% conv.
grain free dog treats small dogs2K/yr -25.4%3.1% conv.
grain free milk bones for dogs687/yr -46.7%1.1% conv.
milk bone grain free443/yr -40.9%1.5% conv.
milk bone grain free dog treats516/yr -29.8%6.8% conv.

All search terms

Top grain free dog biscuits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cloud Star Corp Wag More Bark Less Soft & Chewy Grain Free Peanut Butter & Apples Dog Treats

Cloud Star$6.634.6★1,585 rev

Cloud Star Wag More Bark Less - Dog Treats - Crunchy Biscuits - Grain Free Assorted Flavors - 14 oz Box

Cloud Star$7.824.1★568 rev

Cloud Star Wag More Bark Less Soft Chews Grain Free Dog Treats Peanut Butter & Apples 20 oz. Pouch

Cloud Star$16.634.4★389 rev

Cloud Star Wag More Bark Less - Dog Treats - Crunchy Biscuits - Grain Free Peanut Butter & Apples - 2.5 lb Pouch

Cloud Star$16.044.4★1,213 rev

Cloud Star Wag More Bark Less - Dog Treats - Soft Chews - Grain Free Chicken & Sweet Potato - 5 oz Pouch

Cloud Star$6.904.6★595 rev

Newest

by launch date

Jinx Oven-Baked Beef Bone Broth Mini Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with Grass-Fed Beef Dog Biscuits for Puppies Adults & Seniors - 3lb

Jinx$12.88663 rev

8mo ago

Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz

Shameless Pets$5.45982 rev

11mo ago

Blue Dog Bakery More Crunch Assorted Flavors Dog Biscuits Healthy Treats All Natural Bacon Chicken Cheese Peanut Butter 5 lb (Pack of 1)

Blue Dog Bakery$20.029,634 rev

1y ago

Dog Treats Peanut Butter Flavored Grain Free 5 Simple Ingredients Bulk 5 lb Box Dogs Love Them

Generic$35.208 rev

1y ago

Cloud Star Wag More Bark Less Sliders Dog Treats Beef Cheeseburger 8 oz. Bag

TIKI PETS$9.6844 rev

3y ago

What buyers say about grain free dog biscuits

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly39%

“Dogs are very happy”

Value For Money12%

“Great Deal”

Taste-Overall8%

“they love the taste”

Quality-Overall6%

“Great quality for our pets they love these can't keep enough in stock excellent product always shipped on time thank you”

Soft Feel5%

“they are soft for their teeth”

Ingredients-Overall5%

“I love the natural ingredients”

Size-Overall4%

“Good size”

Smell3%

“Smells good,”

Ease Of Chewing/Swallowing3%

“perfect chew treat”

Flavor2%

“MANY FLAVORS”

What buyers complain about

Size-Overall20%

“Very big”

Smell10%

“Product smelled rancid”

Hard Feel7%

“They are not soft”

Quality-Overall6%

“Low quality”

Indigestion5%

“Give my dog diarrhea”

Durability5%

“they actually fell apart in the bag”

Defective Material/Parts4%

“Most were broken into bits”

Allergies4%

“is highly allergic to chicken”

Taste-Overall3%

“i don't know about taste”

Value For Money3%

“pricey on here”

Top return reasons

Size-Overall66%

Smell8%

Flavor7%

Advertised Vs Actual Product4%

Ease Of Chewing/Swallowing4%

Stale/Rotten/Spoiled4%

Quality-Overall2%

Indigestion2%

Value For Money1%

Hard Feel1%

Common questions

Is grain free dog biscuits profitable to sell on Amazon United States?: The niche generates $49K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (49/100).
How competitive is the grain free dog biscuits niche?: 10 brands and 50 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in grain free dog biscuits?: Top complaints mined from reviews: Size-Overall, Smell, Hard Feel. The return rate is 0.0%.
When does demand for grain free dog biscuits peak?: Demand peaks in Jul–Oct–Nov; the busiest month runs 8.9× the quietest.
What does it cost to enter the grain free dog biscuits niche?: Listings span $5.11–$35.20; the average listing price is $11.82 (sweet spot $15–$100). The average incumbent carries 4,124 reviews — the moat a new listing must climb.