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Grain Free Dog Biscuits

Fail

Shoppers spend an estimated $49K a year here, so Grain Free Dog Biscuits is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$49K/yr29K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
33%top-5 click share · 10 brands · 50 sellers

Flapen Score

Grain Free Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Dog Biscuits is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United States searched for Grain Free Dog Biscuits 29K times last year and spent an estimated $49K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
14.6%
Market size, estimated
$49Ka year
Peak month
October8.9× the quietest month
Top search term
wag more bark less dog treats8K searches a year

02 · Price

A sale here is worth $11.82.

Listings sell for $11.82 on average, from $5.11 to $35.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.82 that is $0 to $1K a year per listing.

Average price
$11.82under the $15 to $100 sweet spot
Price range
$5.11–$35.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #614 within Treats. It carries 4,124 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#614in Treats
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,124per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
93 months

Products

Top Grain Free Dog Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

50

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 80%

Open market

3%

  • Brand 172%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 3%)

Demand

Grain Free Dog Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 8.9×

Search terms

Top Grain Free Dog Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wag more bark less dog treats8K/yr
  • grain free dog biscuits5K/yr
  • cloud star dog treats5K/yr
  • wag more dog treats2K/yr
  • wag more bark less2K/yr
  • grain free milk bones1K/yr
  • grain free dog treats small dogs2K/yr
  • grain free milk bones for dogs687/yr
  • milk bone grain free443/yr
  • milk bone grain free dog treats516/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Dog Biscuits

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grain Free Dog Biscuits questions

Answered from the same tracked data.