gps tracker for dogs
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Avg price
Incredible$41.92avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Price range
Great$6.86–$96.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 1.5M searches
Review moat
Okay1,729.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gps tracker for dogs is a $1.5M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
gps tracker for dogs market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Launch success
- 73%
- 8 of 11 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 20.9%
- Avg brand age
- 25 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- Tractive55%
- Nilone18%
- petivity6%
- Fi5%
- LOVERSTARLIGHT3%
- Jdeetve3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top gps tracker for dogs search terms
- dog tracker255K/yr
- tractive gps dog tracker197K/yr
- gps tracker for dogs178K/yr
- dog gps tracker130K/yr
- tractive105K/yr
- dog tracker gps96K/yr
- dog gps61K/yr
- dog tracking collar75K/yr
- gps dog tracker47K/yr
- tracking collar for dogs49K/yr
Top gps tracker for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tractive Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Bark Monitoring | Dog Collar Attachment (Brown)
Tractive$54.044.0★4,733 rev
Tractive Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Bark Monitoring | Dog Collar Attachment (Black)
Tractive$54.194.0★4,733 rev
GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance
Nilone$26.892.9★36 rev
Petivity Dog GPS Tracker Powered by Purina Waterproof Real Time Tracking GPS Dog Collar Downloadable App Subscription Required
petivity$29.363.8★211 rev
Tractive XL Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Up to 1-Month Battery Life | Dog Collar Attachment (Green)
Tractive$51.134.2★5,164 rev
Newest
by launch date
for Dogs to 2
Jdeetve$22.9725 rev
Dog Tracker GPS Tracker for Dogs with Real-Time Location Tracking No Monthly Fee or SIM IP68 Waterproof Mini Pet Finder 365-Day Battery Stay Connected & Worry Less iOS Only (Black)
LOVERSTARLIGHT$22.4224 rev
Smart Collar with Real-Time Location
Nilone$28.548 rev
Smart Collar Pet Location Tracker with Holder
Nilone$25.4313 rev
GPS Tracker for Dogs Smart Collar with Real-Time Location Pet Location Tracker with Holder No Monthly Fee & No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Dog Tracker
JOYGIEE$21.3128 rev
Trending
90-day click momentumSmart Collar with Real-Time Location
Nilone$28.541.1★
Dog Tracker GPS Tracker for Dogs with Real-Time Location Tracking No Monthly Fee or SIM IP68 Waterproof Mini Pet Finder 365-Day Battery Stay Connected & Worry Less iOS Only (Black)
LOVERSTARLIGHT$22.424.3★
GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance
Nilone$35.442.8★
GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance
Nilone$26.892.9★
Smart Collar Pet Location Tracker with Holder
Nilone$25.431.7★
What buyers say about gps tracker for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Very handy”
“Great product with a lot of potential”
“Great battery”
“As advertised”
“Worth every penny”
“Easy to install and use”
“Works well as usual”
“Great GPS”
“Works well with iPhone”
“Easy to connect”
What buyers complain about
“Did not work”
“Would not stay connected”
“Not worth the difference in price”
“battery life is terrible”
“Breaks Easily”
“Poor Quality”
“Misleading Description”
“Can not pair”
“To small”
“Difficult to use”
Top return reasons
Common questions
- Is gps tracker for dogs profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 20 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the gps tracker for dogs niche?
- 11 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in gps tracker for dogs?
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Value For Money. The return rate is 1.2%.
- When does demand for gps tracker for dogs peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the gps tracker for dogs niche?
- Listings span $6.86–$96.85; the average listing price is $41.92 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.