Gonzo
FailThe top 5 brands take 96% of clicks, so Gonzo is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $82K/yr63K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 63 sellers
Flapen Score
Gonzo against its category
The dotted line is the Pet Supplies average. Past it, Gonzo is stronger. Inside it, weaker.
Market
The Gonzo market on Amazon at a glance
Shoppers on Amazon United States searched for Gonzo 63K times last year and spent an estimated $82K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $82Ka year
- Top search term
- gonzo odor eliminator19K searches a year
02 · Price
A sale here is worth $16.63.
Listings sell for $16.63 on average, from $5.19 to $28.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.63 that is $4K to $8K a year per listing.
- Average price
- $16.63inside the $15 to $100 sweet spot
- Price range
- $5.19–$28.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #6,902 within Litter & Housebreaking. It carries 1,130 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 9.6%
- Average rank
- #6,902in Litter & Housebreaking
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,130per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Gonzo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gonzo Natural Magic Odor Air-Magnet with Activated Charcoal - 14 Ounce (2 Pack) - Odor Eliminator for Car Closet Bathroom and Pet Area Captures and Absorbs Smoke Odors
- Price
- $18.18
- Rating
- 4.1/5
- Reviews
- 3,231
- Age
- 7y ago

Gonzo Natural Magic Odor Air-Magnet with Activated Charcoal Odor Eliminator 14 Oz
- Price
- $11.63
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 7y ago

Gonzo Odor Absorbing Gel - 2 Pack - Odor Eliminator for Car Closet Bathroom and Pet Area Captures and Freshens Odors - 14 Ounce
- Price
- $16.93
- Rating
- 4.2/5
- Reviews
- 269
- Age
- 8y ago

Gonzo Odor Eliminating Rocks for Homes - 2 Pack
- Price
- $23.94
- Rating
- 4.0/5
- Reviews
- 1,440
- Age
- 11y ago

Disney The Muppets Gonzo the Great Big Pose Tote Bag
- Price
- $21.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Disney Store Official Gonzo Plush - The Muppets Show Collectible Stuffed Animal with Embroidered Features & Detailed Plush Sculpting - Disney Toys for Muppets Fans - 14 Inches
- Price
- $28.98
- Rating
- 4.8/5
- Reviews
- 579
- Age
- 2mo ago

Disney The Muppets Gonzo the Great Big Pose Tote Bag
- Price
- $21.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

DIRTYRAGZ Mens Hunter S. Thompson Sheriff Gonzo T Shirt XL Military Green
- Price
- $19.50
- Rating
- 4.6/5
- Reviews
- 224
- Age
- 12y ago

WZMPA Miss Pig Tote Bag Frog Fans Gift Foz Bear & Pepe Reusable Shoulder Bag Gonzo & Walter Merch (Miss Pig & Foz Bear TG)
- Price
- $15.26
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 1y ago

Gonzo Odor Air Magnet Max Gel Odor Eliminator (2 PACK) For Car Closet Trash & Pet Areas Smoke Odors - Lavender and Linen Scent 14 oz Jars Blue
- Price
- $17.93
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 2y ago
Newest
by launch date
Disney The Muppets Gonzo the Great Big Pose Tote Bag
- Price
- $21.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Store Official Gonzo Plush - The Muppets Show Collectible Stuffed Animal with Embroidered Features & Detailed Plush Sculpting - Disney Toys for Muppets Fans - 14 Inches
- Price
- $28.98
- Rating
- 4.8/5
- Reviews
- 579
- Age
- 2mo ago

Funko Pop! TV: The Muppets - Gonzo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display
- Price
- $11.15
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 9mo ago

WZMPA Miss Pig Tote Bag Frog Fans Gift Foz Bear & Pepe Reusable Shoulder Bag Gonzo & Walter Merch (Miss Pig & Foz Bear TG)
- Price
- $15.26
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 1y ago

Gonzo Odor Air Magnet Max Gel Odor Eliminator (2 PACK) For Car Closet Trash & Pet Areas Smoke Odors - Lavender and Linen Scent 14 oz Jars Blue
- Price
- $17.93
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
63
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
4%
- Gonzo Natural Magic74%
- Disney7%
- Disney Store6%
- Amazon Basics5%
- WZMPA2%
- DIRTYRAGZ2%
- Open — no brand owns it (2 brands, 4%)
Search terms
Top Gonzo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gonzo odor eliminator19K/yr
- gonzo18K/yr
- gonzo muppet16K/yr
- gonzo odor air magnet6K/yr
- odor air magnet4K/yr
Reviews and returns
What reviews say buyers love and hate about Gonzo
We read the reviews and the return reasons for every product selling here.
“It smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gonzo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









