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Gonzo

Fail

The top 5 brands take 96% of clicks, so Gonzo is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$82K/yr63K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
66%top-5 click share · 8 brands · 63 sellers

Flapen Score

Gonzo against its category

The dotted line is the Pet Supplies average. Past it, Gonzo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gonzo market on Amazon at a glance

Shoppers on Amazon United States searched for Gonzo 63K times last year and spent an estimated $82K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
7.8%
Market size, estimated
$82Ka year
Top search term
gonzo odor eliminator19K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $5.19 to $28.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.63 that is $4K to $8K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$5.19–$28.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #6,902 within Litter & Housebreaking. It carries 1,130 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
9.6%
Average rank
#6,902in Litter & Housebreaking
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,130per listing
Listings tracked
14

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Gonzo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Brand 174%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Search terms

Top Gonzo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gonzo odor eliminator19K/yr
  • gonzo18K/yr
  • gonzo muppet16K/yr
  • gonzo odor air magnet6K/yr
  • odor air magnet4K/yr

Reviews and returns

What reviews say buyers love and hate about Gonzo

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.4%of orders come back
“It smells weird”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gonzo questions

Answered from the same tracked data.