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Golden Rewards Chicken Jerky

Fail

The top 5 brands take 99% of clicks, so Golden Rewards Chicken Jerky is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$56K/yr23K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
77%top-5 click share · 6 brands · 59 sellers

Flapen Score

Golden Rewards Chicken Jerky against its category

The dotted line is the Pet Supplies average. Past it, Golden Rewards Chicken Jerky is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golden Rewards Chicken Jerky market on Amazon at a glance

Shoppers on Amazon United States searched for Golden Rewards Chicken Jerky 23K times last year and spent an estimated $56K. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
8.6%
Market size, estimated
$56Ka year
Peak month
February1.3× the quietest month
Top search term
golden rewards chicken jerky18K searches a year

02 · Price

A sale here is worth $28.10.

Listings sell for $28.10 on average, from $11.71 to $64.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $28.10 that is $3K to $7K a year per listing.

Average price
$28.10inside the $15 to $100 sweet spot
Price range
$11.71–$64.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #396 within Treats. It carries 5,023 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
67%
Out of stock, average day
3.1%
Average rank
#396in Treats
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,023per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Golden Rewards Chicken Jerky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

59

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 225%
  • Brand 311%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Golden Rewards Chicken Jerky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Golden Rewards Chicken Jerky

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
10%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Product was hard and dry”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Golden Rewards Chicken Jerky questions

Answered from the same tracked data.