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Go Tags Personalized Dog Collar

Fail

The top 5 brands take 100% of clicks, so Go Tags Personalized Dog Collar is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$35K/yr49K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
67%top-5 click share · 1 brands · 2 sellers

Flapen Score

Go Tags Personalized Dog Collar against its category

The dotted line is the Pet Supplies average. Past it, Go Tags Personalized Dog Collar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Go Tags Personalized Dog Collar market on Amazon at a glance

Shoppers on Amazon United States searched for Go Tags Personalized Dog Collar 49K times last year and spent an estimated $35K. One brand takes every click. Demand peaks in Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
4.9%
Market size, estimated
$35Ka year
Peak month
August1.5× the quietest month
Top search term
go tags personalized dog collar15K searches a year

02 · Price

A sale here is worth $14.48.

Listings sell for $14.48 on average, from $9.58 to $21.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $14.48 that is $0 to $1K a year per listing.

Average price
$14.48under the $15 to $100 sweet spot
Price range
$9.58–$21.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Collars, Harnesses & Leashes. It carries 24,888 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
6%
Out of stock, average day
0.0%
Average rank
#58in Collars, Harnesses & Leashes
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
24,888per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Go Tags Personalized Dog Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Go Tags Personalized Dog Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Go Tags Personalized Dog Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • go tags personalized dog collar15K/yr
  • go tags11K/yr
  • gotags personalized dog tag9K/yr
  • gotags6K/yr
  • go tags personalized dog tags5K/yr
  • gotags personalized dog collar3K/yr

Reviews and returns

What reviews say buyers love and hate about Go Tags Personalized Dog Collar

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sizing is way off”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Go Tags Personalized Dog Collar questions

Answered from the same tracked data.