glow in the dark frisbee dog
Worth a lookShows low returns (1.3%), but a small market ($23K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.13–$29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,005.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, glow in the dark frisbee dog is a $23K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
glow in the dark frisbee dog market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $20K–$24K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 9.9%
- Avg brand age
- 67 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
36
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
22%
- Chuckit!37%
- Wandrola11%
- Vizbrite9%
- HONGEZEY9%
- WEST PAW7%
- SKIPDAWG6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top glow in the dark frisbee dog search terms
- glow in the dark dog frisbee5K/yr
- light up dog frisbee5K/yr
- light up frisbee for dogs6K/yr
- glow in the dark frisbee dog5K/yr
Top glow in the dark frisbee dog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chuckit! Max Glow Zipflight Flying Disc Dog Toy - Water Floating Flyer for Beach and Pool - Durable Polyester Construction - For Medium and Large Dogs - Size Medium - 8.5 L x 8.5 W - Pack of 1
Chuckit!$10.554.4★1,625 rev
Chuckit! Max Glow Paraflight Flying Disc Dog Toy - Water Floating Flyer - Durable Nylon Construction with Soft Rubber Edges - For Medium and Large Dogs - Size Large - 9.75 L x 9.75 W - Pack of 1
Chuckit!$11.404.4★24,562 rev
Vizbrite LED Dog Flying Disc Rechargeable LED Light Dog Flying Disc Flyer Pet Toys Glow in The Dark Pet Toy with 3 Light Models High Visibility Lighted Pet Training Throwing Playing for Exercise
Vizbrite$16.514.4★122 rev
HONGEZEY Glow-in-The-Dark Flying Discs Interactive Dog Flyer Toys Soft Lightweight Dog Catch and Fetch Toys Floats in Water & Safe on Teeth 9 inch (Large Glow)
HONGEZEY$17.902.8★1,856 rev
Wandrola Flying Disc Dog Sport Toy with Flashing LED Lights Light Up Pet Disk for Ultimate Night Time Play Blue
Wandrola$13.004.0★308 rev
Newest
by launch date
2pcs-Dog Training LED Luminous Frisbee TPU Non Toxic Soft Rubber Teeth Grinding and Biting Resistant Rechargeable Luminous Pet Puzzle Outdoor Throwing Toy Suitable for All Dogs (White Rainbow)
Generic$17.212 rev
Vizbrite LED Dog Flying Disc Rechargeable LED Light Dog Flying Disc Flyer Pet Toys Glow in The Dark Pet Toy with 3 Light Models High Visibility Lighted Pet Training Throwing Playing for Exercise
Vizbrite$16.51122 rev
Chuckit! Flying Glow Squirrel Fetch Dog Toy Medium 10.5 Glows in Dark
Chuckit!$16.72423 rev
TOSY Flying Ring - 36 RGB Multicolor LEDs Super Bright Lost Mode Auto Light Up Camping Essentials for Kid/Teen/Boy/Girl Safe & Soft Waterproof Pool/Beach Games Lightweight Toy
TOSY$19.4417,499 rev
Chuckit! Air Glow Fetch Ball Dog Toy Medium (2.5 Inch) Pack of 2 for Breeds 20-60 lbs
Chuckit!$7.87815 rev
Trending
90-day click momentum
Nerf Dog Atomic Flyer Outdoor Dog Toy 10 Inch Flying Disc Dog Fetch Toy Rubber Dog Toy for Medium Dogs and Large Dogs Orange
Nerf Dog$8.434.1★
2pcs-Dog Training LED Luminous Frisbee TPU Non Toxic Soft Rubber Teeth Grinding and Biting Resistant Rechargeable Luminous Pet Puzzle Outdoor Throwing Toy Suitable for All Dogs (White Rainbow)
Generic$17.212.5★
TOSY Flying Ring - 36 RGB Multicolor LEDs Super Bright Lost Mode Auto Light Up Camping Essentials for Kid/Teen/Boy/Girl Safe & Soft Waterproof Pool/Beach Games Lightweight Toy
TOSY$19.444.3★
Fortikpo Glow in the Dark LED Flying Disc - 7 Dynamic Modes 7 Colors IP65 Waterproof Perfect Birthday & Camping Gift for Men/Boys/Teens/Kids - Outdoor Games & Cool Toys 175g
Fortikpo$22.194.5★
BADWALT 2PCS Dog Flying Disc Toy Pet Toy Flying Saucer Ball with 3 Light for Dogs Dog Toy Outdoor Toy Doggy Disc Ball Outdoor Games
BADWALT$22.243.0★
What buyers say about glow in the dark frisbee dog
What buyers praise and complain about, mined from review topics.What buyers love
“Fun times”
“Decent, lasted kinda long”
“Its durable, no charge needed, and has quickly become one of his favorite toys”
“Perfect for my dog”
“it glows in the dark”
“Easy to use”
“the chuckit is lighter”
“The green is really bright out of the three colors I bought”
“great value”
“Work great and are much safer for dogs that run with a ball and tend to choke”
What buyers complain about
“Broke easily”
“Not worth the price”
“Terrible product”
“Poor performance”
“Not for aggressive chewers”
“Some may consider it small for a lab”
“really hard”
“Small and flimsy”
“Also, after using it in the water, the LED lights stopped working”
“Didnt work and replaced battery and still wouldnt work”
Top return reasons
Common questions
- Is glow in the dark frisbee dog profitable to sell on Amazon United States?
- The niche generates $23K/yr across 20 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the glow in the dark frisbee dog niche?
- 13 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in glow in the dark frisbee dog?
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 1.3%.
- When does demand for glow in the dark frisbee dog peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the glow in the dark frisbee dog niche?
- Listings span $7.13–$29.57; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 8,005 reviews — the moat a new listing must climb.