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Glow in the Dark Dog Balls

Fail

The top 5 brands take 99% of clicks, so Glow in the Dark Dog Balls is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$212K/yr160K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
68%top-5 click share · 6 brands · 30 sellers

Flapen Score

Glow in the Dark Dog Balls against its category

The dotted line is the Pet Supplies average. Past it, Glow in the Dark Dog Balls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow in the Dark Dog Balls market on Amazon at a glance

Shoppers on Amazon United States searched for Glow in the Dark Dog Balls 160K times last year and spent an estimated $212K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
11.8%
Market size, estimated
$212Ka year
Peak month
November2.7× the quietest month
Top search term
glow in the dark dog ball45K searches a year

02 · Price

A sale here is worth $11.22.

Listings sell for $11.22 on average, from $4.55 to $26.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.22 that is $11K to $14K a year per listing.

Average price
$11.22under the $15 to $100 sweet spot
Price range
$4.55–$26.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Toys. It carries 13,548 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Toys
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
13,548per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Glow in the Dark Dog Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 217%
  • Brand 313%
  • Brand 47%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Glow in the Dark Dog Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Glow in the Dark Dog Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow in the dark dog ball45K/yr
  • chuck it glow in the dark ball13K/yr
  • glow in the dark balls for dog14K/yr
  • glow in the dark dog toys12K/yr
  • glow balls for dogs12K/yr
  • glow in the dark dog balls9K/yr
  • glow in the dark chuck it ball9K/yr
  • chuck it glow ball6K/yr
  • glow in dark dog ball6K/yr
  • dog glow ball5K/yr

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Dog Balls

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Durability”
0.7%of orders come back
“Not durable”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Glow in the Dark Dog Balls questions

Answered from the same tracked data.