glofish
Worth a lookShows a sweet-spot price point ($16.38 avg), but soft demand (-12.5% this quarter) keeps it on the watch list.
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.37–$148.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 248K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,232.66avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glofish is a $294K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
glofish market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $246K–$328K
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 7.2%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
29
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
11%
- GloFish63%
- Uniclife8%
- ZtohPyo6%
- Ameliade4%
- GSD4%
- Tetra3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top glofish search terms
- glofish42K/yr
- glofish tank decorations43K/yr
- glo fish tank accessories32K/yr
- glow fish tank decorations27K/yr
- glo fish18K/yr
- glofish food16K/yr
- glo fish food12K/yr
- glofish tank accessories13K/yr
- glow fish10K/yr
- glowing fish tank decorations7K/yr
Top glofish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GloFish Special Flake Food for Fish 3.17 Ounces Treat GloFish and Small to Mid-Sized Tropical Freshwater Fish to a Nutritionally Complete Blend
GloFish$8.404.6★407 rev
GloFish Special Flake Dry Fish Food for Brightness 1.59 Oz
GloFish$4.374.7★2,143 rev
GloFish Blue LED Bubbler Aquarium Lights With Air Stone For Fish Tanks
GloFish$9.264.0★1,405 rev
ZtohPyo 4 Pieces Aquarium Fish Tank Decorations with Glowing Effect Silicone Glow Artificial Ornament Coral Reef Plants for Aquarium Decoration Small and Large Fish Bowl Decor Accessories
ZtohPyo$16.854.5★941 rev
GloFish Aquarium Gravel Pink/Green/Blue Mix Complements GloFish Tanks 5 Pounds
GloFish$7.904.6★15,115 rev
Newest
by launch date
Neutral line (Light Blue WF7I)
Aventik$9.467 rev
MyLifeUNIT Fish Tank Plants 7 Pieces Colorful Aquarium Plants and Coral Reef Set for Fish Tank Decoration Mountain Cave Ornament for Betta Goldfish to Breed Play and Rest
MyLifeUNIT$16.9663 rev
Zeiwysi 4-Pack Silicone Fluorescent Aquarium Plants & Decor - Realistic Jellyfish Mushrooms for All Fish Tanks Essential Decorations
Zeiwysi$11.86109 rev
ZtohPyo Glowing Effect Soft Anemone Aquarium Fish Tank Decorations Silicone Glow in The Dark Artificial Ornament Plants for Aquarium Landscape Small/Large Fish Bowl Decor Accessories
ZtohPyo$9.87160 rev
GloFish Special Flake Food for Fish 3.17 Ounces Treat GloFish and Small to Mid-Sized Tropical Freshwater Fish to a Nutritionally Complete Blend
GloFish$8.40407 rev
Trending
90-day click momentumNeutral line (Light Blue WF7I)
Aventik$9.464.7★
GloFish Aquarium Gravel Fish Tank Gravel Black With Fluorescent Accents Compliments GloFish Tanks 5 lb Bag
GloFish$8.384.6★
GloFish Live Fish Collections (Tetra Tulip)
GloFish$79.134.5★
GloFish Aquarium Gravel Pink/Green/Blue Mix Complements GloFish Tanks 5 Pounds
GloFish$7.904.6★
MyLifeUNIT Fish Tank Plants 7 Pieces Colorful Aquarium Plants and Coral Reef Set for Fish Tank Decoration Mountain Cave Ornament for Betta Goldfish to Breed Play and Rest
MyLifeUNIT$16.964.6★
What buyers say about glofish
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very vibrant”
“the product is beautiful”
“it isn't too big”
“Good value”
“So bright”
“BETTER THAN EXPECTED”
“Cute decor”
“creates a clean”
“Great value and so far have held up nice”
“They were soft and stable,”
What buyers complain about
“Quality is subpar, sent back”
“Flakes are rather small”
“also 3 of mine broke before even touching the water”
“unpleasant chemical odor”
“I know now why this ornament is so cheap”
“would not ever rinse clean despite multitudes of rinsing”
“It doesnt look like the picture”
“They use cheap dye on sand”
“Didn't work”
“very cheap and flimsy”
Top return reasons
Common questions
- Is glofish profitable to sell on Amazon United States?
- The niche generates $294K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the glofish niche?
- 13 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in glofish?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.9%.
- When does demand for glofish peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the glofish niche?
- Listings span $4.37–$148.12; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.