Glofish

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

7.2%

Market size, estimated

$294Ka year

Peak month

August1.4× the quietest month

Top search term

glofish42K searches a year

Listings sell for $16.38 on average, from $4.37 to $148.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.38 that is $4K to $8K a year per listing.

Average price

$16.38inside the $15 to $100 sweet spot

Price range

$4.37–$148.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.9%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Fish & Aquatic Pets. It carries 2,233 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#159in Fish & Aquatic Pets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,233per listing

Listings tracked

32

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months