Gentle Paws Cat Collar

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

8.9%

Market size, estimated

$92Ka year

Top search term

gentle paws calming collars23K searches a year

Listings sell for $20.20 on average, from $14.32 to $36.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.20 that is $2K to $5K a year per listing.

Average price

$20.20inside the $15 to $100 sweet spot

Price range

$14.32–$36.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.1% of listings are out of stock. The average listing ranks #106 within Health Supplies. It carries 1,163 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

43.1%

Average rank

#106in Health Supplies

Average rating

3.66 starsAmazon United States average 4.42 stars

Average reviews

1,163per listing

Listings tracked

13

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months