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Gentle Giants Dog Food

Fail

The top 5 brands take 100% of clicks, so Gentle Giants Dog Food is a Fail.

Flapen Score
33
33 / 100
Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 51
Market size
$30K/yr88K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 24 sellers

Flapen Score

Gentle Giants Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Gentle Giants Dog Food is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gentle Giants Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Gentle Giants Dog Food 88K times last year and spent an estimated $30K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.8%
Market size, estimated
$30Ka year
Top search term
gentle giants dog food51K searches a year

02 · Price

A sale here is worth $42.17.

Listings sell for $42.17 on average, from $32.54 to $53.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.17 that is $0 to $4K a year per listing.

Average price
$42.17inside the $15 to $100 sweet spot
Price range
$32.54–$53.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #949 within Food. It carries 1,880 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
20%
Out of stock, average day
4.0%
Average rank
#949in Food
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,880per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Gentle Giants Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 216%
  • Brand 316%
  • Brand 46%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Gentle Giants Dog Food search demand

Weekly searches over the year. Pick a range.

2K1KApr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Gentle Giants Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gentle giants dog food51K/yr
  • gentle giants dry dog food14K/yr
  • gentle giant dog food10K/yr
  • gentle giants6K/yr
  • gentle giants dry dog food large breed4K/yr
  • gentle giants wet dog food3K/yr

Reviews and returns

What reviews say buyers love and hate about Gentle Giants Dog Food

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Pet Friendly”
43%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gentle Giants Dog Food questions

Answered from the same tracked data.