Gecko
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 94% of clicks, so Gecko is a Maybe.
- Flapen Score
- 58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 5158
- Market size
- $1.4M/yr713K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 36 sellers
Flapen Score
Gecko against its category
The dotted line is the Pet Supplies average. Past it, Gecko is stronger. Inside it, weaker.
Market
The Gecko market on Amazon at a glance
Shoppers on Amazon United States searched for Gecko 713K times last year and spent an estimated $1.4M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 713K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $1.4Ma year
- Peak month
- December7.4× the quietest month
- Top search term
- crested gecko food203K searches a year
02 · Price
A sale here is worth $20.10.
Listings sell for $20.10 on average, from $5.67 to $43.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $20.10 that is $40K to $50K a year per listing.
- Average price
- $20.10inside the $15 to $100 sweet spot
- Price range
- $5.67–$43.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $40K–$50K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Reptiles & Amphibians. It carries 1,228 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Reptiles & Amphibians
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,228per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Gecko products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
3%
- Brand 164%
- Brand 216%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Gecko search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Gecko search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crested gecko food203K/yr
- pangea crested gecko food137K/yr
- gecko food119K/yr
- gecko92K/yr
- pangea48K/yr
- pangea gecko food32K/yr
- leopard gecko stuff11K/yr
- pangea with insects5K/yr
- leopard gecko enrichment6K/yr
- leopard gecko toys8K/yr
Reviews and returns
What reviews say buyers love and hate about Gecko
We read the reviews and the return reasons for every product selling here.
“Smelled like bananas”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gecko questions
Answered from the same tracked data.









