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Gecko

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 94% of clicks, so Gecko is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$1.4M/yr713K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
53%top-5 click share · 8 brands · 36 sellers

Flapen Score

Gecko against its category

The dotted line is the Pet Supplies average. Past it, Gecko is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gecko market on Amazon at a glance

Shoppers on Amazon United States searched for Gecko 713K times last year and spent an estimated $1.4M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
713K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
9.4%
Market size, estimated
$1.4Ma year
Peak month
December7.4× the quietest month
Top search term
crested gecko food203K searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $5.67 to $43.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $20.10 that is $40K to $50K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$5.67–$43.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$40K–$50K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Reptiles & Amphibians. It carries 1,228 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#119in Reptiles & Amphibians
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,228per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gecko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

3%

  • Brand 164%
  • Brand 216%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Gecko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Gecko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crested gecko food203K/yr
  • pangea crested gecko food137K/yr
  • gecko food119K/yr
  • gecko92K/yr
  • pangea48K/yr
  • pangea gecko food32K/yr
  • leopard gecko stuff11K/yr
  • pangea with insects5K/yr
  • leopard gecko enrichment6K/yr
  • leopard gecko toys8K/yr

Reviews and returns

What reviews say buyers love and hate about Gecko

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Flavor”
17%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smelled like bananas”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gecko questions

Answered from the same tracked data.