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Garmin Alpha 200i

Fail

Demand is soft, at -42.4% this quarter, so Garmin Alpha 200i is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$480K/yr79K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
28%top-5 click share · 12 brands · 82 sellers

Flapen Score

Garmin Alpha 200i against its category

The dotted line is the Pet Supplies average. Past it, Garmin Alpha 200i is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garmin Alpha 200i market on Amazon at a glance

Shoppers on Amazon United States searched for Garmin Alpha 200i 79K times last year and spent an estimated $480K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $480K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
1.3%
Market size, estimated
$480Ka year
Peak month
December5.6× the quietest month
Top search term
garmin alpha17K searches a year

02 · Price

A sale here is worth $474.46.

Listings sell for $474.46 on average, from $8.06 to $1566.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $474.46 that is $0 to $47K a year per listing.

Average price
$474.46above the $15 to $100 sweet spot
Price range
$8.06–$1566.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$47K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #281 within Collars, Harnesses & Leashes. It carries 60 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
57%
Out of stock, average day
2.8%
Average rank
#281in Collars, Harnesses & Leashes
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
60per listing
Listings tracked
51

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Garmin Alpha 200i products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

82

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

28%

Top 20: 76%

Open market

5%

  • Brand 171%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Garmin Alpha 200i search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Garmin Alpha 200i search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garmin alpha17K/yr
  • garmin alpha 10020K/yr
  • garmin alpha 20013K/yr
  • garmin gps antenna4K/yr
  • garmin antenna6K/yr
  • garmin alpha 200i7K/yr
  • garmin long range antenna5K/yr
  • alpha 1004K/yr
  • garmin 200i4K/yr

Reviews and returns

What reviews say buyers love and hate about Garmin Alpha 200i

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
17%of negative reviews mention “Battery Life”
1.9%of orders come back
“Battery's were fried when the couple times I needed it”
A buyer, on “Battery Life”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Garmin Alpha 200i questions

Answered from the same tracked data.